Why are eshop games so expensive?

[Mnementh]

oniyide said:

J_Allard said:
Sony and MS are no different.

It will be a long time before games on the console networks are as cheap as Steam, Google Play, Apple, etc etc.

The answer to your question is Wii U owners have nowhere else to go for games than the eShop.

I disagree, while Sony and MS arent anywhere near as cheap as Steam, etc. they are still better than eshop as they have weekly sales all the time.

eShop has weekly reduced prices for a games. Sometimes for a limited time, sometimes permanently. Why people assume things about Nintendo-stuff instead of try to inform themselves?