Iwata: "we´re thinking about a new business structure"

[Mnementh]

Soundwave said:

(1) What I gather is that Nintendo is growing frustrated with trying to sell consoles. Aside from the Wii era they have been in tough with consoles for 15 years now and it's finally starting to burn them financially. 

(2) Truth is the market for a "family friendly" console simply isn't there anymore. The console market is driven by people who want something more along the lines of what Sony/MS offer, not Nintendo's model of basically a modernized N64 every gen.

(3) The Wii was just a freak success, not a sustainable business model in the long run.

(4) Maybe a Steam-meets-Netflix type service might be under consideration? One where the consumer doesn't have to pay for any hardware or just a moderate cost?

(1) True enough for home-console, not so much with handhelds. This you probably meant as you said console.

(2) The market for family friendly consoles is still there. But nobody is going into this market. WiiU is NOT designed to go after this market.

(3) The Wii would work today too. Look at the sales of Just Dance. Still strong on Wii, although the system gets no other software. But again, nobody cares for the market of the Wii. The WiiU doesn't go after the market of the Wii, it goes after the market of PS3 and X360 (and doesn't make that very good).

(4) That may also a possible way. Interesting idea.