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binary solo said:
Aaaaand there goes Apple's majority dominance of the tablet market. The Q on Q market share drop isn't the big thing, its the YoY market share drop. From >51% in Q4 11 to <44% in Q4 12. Apple is only growing because the tablet market is growing. But the tablet market is growing more for other products than for Apple.

It's a particularly interesting market share drop considering for the first time ever Apple has 2 "current gen" skus on the market. Looks like iPad mini merely cannibalised on it's big brother rather than taking from the 7" crowd.

Cook =/= Jobs and the cult of personality has gone. Jobs did enough to keep Apple relevant for a long time, as long as Apple doesn't have too many more Apple maps situations.


The only reason apple has lost marketshare is because there's been an onslaught of dirt cheap Android tablets which cater to a market Apple can't (very cheap). The iPad mini should help reverse this trend though once supply gets sorted