'GTA TV' and 'Rockstar TV' trademarked by Take Two

[man-bear-pig]

We imagine whatever "GTA TV" and "Rockstar TV" are to be a lot like either Fox or Spike, so it's bizarre that Take-Two even bothered applying for a trademark for those names. But that's just what the publisher has done, as OXM UK discovered. Both applications were filed within the past week with the United States Patent and Trademark Office, though neither has been approved just yet (nor will either be until an examining attorney is assigned "approximately three months after filing date").

Each trademark filing features identical product descriptions, denoting the filings as for (breath), "computer game programs and software; animated motion picture films featuring entertainment, namely, action, adventure, dramatic, comedic, children's and documentary themes; pre-recorded video discs and other pre-recorded digital and electronic media in the field of live action programs, motion pictures, or animation featuring entertainment, namely, action, adventure, dramatic, comedic, children's and documentary themes."

Additionally, each filing was assigned "pseudo marks" by the USPTO, referring to the "TV" part of each as "television" -- pseudo marks are not seen as definitive, but as identification marks for easing USPTO database searches. In so many words, it's totally possible "TV" stands for something else, but we're betting against that. We've reached out to Rockstar and Take-Two for comment, but have yet to hear back as of publishing.

Source: http://i.joystiq.com/2012/02/21/gta-tv-and-rockstar-tv-trademarked-by-take-two/