The only reason MS started this generation early is because they were unable to gain ground on the PS2 and they were stuck with a console that was not planned properly for cost reduction. (Required HD and bad deals on hardware, the GeForce4 GPU in particular)

By starting this gen first they turned the table and now Sony has to play catch-up instead. Unless 360 hw and software plummet they have no reason to launch the next platform. Considering that the 360 has been the best selling console platform for software during 2007 (in the US and not even counting Halo3) I don't think they are in a hurry to go next-gen. They need to make some money back on this gen, at least some of it, before the next platform. Personally I don't think we're going to hear anything about it before 2010.

Regarding 'Xenon', this was the code name for the console itself before it was named Xbox360.

There are realistically only two generations left in the console industry perhaps even three generations. These companies are no longer just vying for short term dominance. They are vying to have the honor of being the one that will produce the omega console. Which well sell over five hundred million units. Computing is fast approaching the quantum threshold. You really cannot get smaller then atoms. Once that happens a consoles life span could be seen as being many decades long.

Microsoft is one of those companies that thinks long term. I recently read a article where they were developing a operating system for robots. How many robots do you see every day, and how many of those are so complex that they need a operating system. Microsoft laying claim to unspoiled territory I suppose, but then again in twenty years it might be paying of for them twenty or thirty fold for the investment.

Xbox can't win ... Nintendo and Sony will always be there. If not PlayCube can be a solid competition for MS.

MS will be to early and to late to introduce another console.
If they introduce a console to early they will miss out on games and kill their brand, cuz no one will be interrested in spending money on a console that has a short lifespan. No devs wants to learn an d understand a console if they already have a console with an uber user base.
If they come with another console they may also come to late. Sony feels the market and understands the market. They have technology that's 10 year old but it will take 10 years time before you see it.

Sony's strategy is a long term strategy. Why...because they are like every company.
R&D>make huge profit >as long as you can> then release something new before the old fire dies out

PS3 is a beast with many capabilities......and it's worth 600euro......400euro is cheap(but you get 2usbports instread of 4 and no memcard reader.....ohhhhh my...you have a HD to save your games..so don't worry if you are a gamer it is not a must have).

Somebody talked about killing BD and HD-dvd...not going to happen. Sony is a publisher of movies, MS is not.
So if tech is available don't you think Sony will be pushing their own technology before they push a alien technology out.

They won't.

They need to be PROFITABLE. R&D costs for a new console like an Xbox 3 would be $1-3b dollars USD....Over 4 years, thats $250-750m dollars. MS would forever be in the red if they pursued a strategy.

A full re-design with internal BC would be more likely, cheaper, and more succuessful.

All I got to say is "wow" after reading what enlightment(what does that mean anyway? its not a real word...jw). Thanks for educating me on the ps brand, I was a fool for so long.

 yea hes a troll..im gonna report him soon if he keeps going on like this

 IF they relased a new conole in 09, all the sega/Microsfot comparisons would be justified.

Off-topic Sony sales pitch, as per usual.

The 360 is a much batter seller than the Xbox ... and yeah , Xenon was the codename of the 360 ... so the title is not correct :P

They have 2 choices : bring in next-gen really fast , or stick with Sony untill 2012 ...

 And right you are...

http://www.angelfire.com/mo/christian22/history5.html

This link is for you WEWdeadeye

NEON trolling? :) 

Get real son, this is a forum were freedom of speech is paramount.

can't you handle the truth?