...then the nightmare of all for third parties, frankly, is the Wii. The Wii is a Monopoly box in a closet! I've got my Wii Sports and I'm good! I take it out, get the family around, we flail around for a couple hours, and we're happy until next month when we take it out, or maybe for junior's birthday, I'm going to buy him a Mario game." - Danny Bilson, SVP of creative development at THQ
Mr. Bilson went on to discuss Wii support, and how THQ was at one time bringing over hardcore titles, but have since stopped that.
"(We plan to) greenlight more Wii games: family, casual, get everyone on the couch games. I'm a big believer in that. Right now, we're not moving hardcore stuff to the Wii. We were; we stopped it, just because we're a little risk averse. I want to be with the culture of the Monopoly box in the closet – I've got to feed them. I've got to get them to want to buy another game, because they're not the gamers that are looking forward to the next thing next week in putting in the pre-orders and all that."
I really can't understand how developers / publishers think anymore. Even if THQ is right and 3rd party sell nothing on Wii, even if all Wii install base is casuals buying no games, how can you possibly OUTRIGHT INSULT the very customer group you're aiming at? It's a basic marketing / business principle!!!
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