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Forums - Sony Discussion - Sony Ericsson Reports Carnage in Q1

The shit.. hath hit.. the fan

Sony Ericsson reports first quarter results

17 April 2009

Q1 highlights:

  • Income before taxes was a loss of Euro 358 million (excl. restructuring charges)
  • Cost saving program progressing as planned and additional savings of Euro 400 million announced
  • Launch of ‘Entertainment Unlimited’ consumer proposition and new generation of products well received by operator partners

The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the first quarter ended March 31, 2009 is as follows:

 

  Q1 2008

  Q4 2008

  Q1 2009

Number of units shipped (million)

22.3

24.2

14.5

Sales (Euro m.)

2,702

2,914

1,736

Gross margin (%)

29%

15%

8%

Operating income (Euro m.) 

184

-262

-369

Operating margin (%)

7%

-9%

-21%

Restructuring charges (Euro m.)

-

129

12

Operating income excl. restructuring
charges (Euro m.)

-

-133

-357

Operating margin excl. restructuring charges (%)

-

-5%

-21%

Income before taxes (IBT) (Euro m.)

193

-261

-370

IBT excl. restructuring charges (Euro m.)

-

-133

-358

Net income (Euro m.)

133

-187

-293

 

 

 

 

Average selling price (Euro)

121

121

120

Units shipped in the quarter were 14.5 million, a decrease of 35% compared to the same period of last year and in line with our March 20, 2009 interim announcement of approximately 14 million units. Sales for the quarter were Euro 1,736 million, a decrease of 36% from a year ago.  Sales decreased primarily as a result of continued weak consumer confidence and de-stocking in the retail and distribution channels.   

Gross margin declined both year-on-year and sequentially, reflecting a change in the product mix, material write-offs, and exchange rate volatility.

Income before taxes for the quarter excluding restructuring charges was a loss of Euro 358 million, within the range announced on March 20, 2009 (loss of Euro 340 - 390 million). 

“As expected, the first quarter of this year has been extremely challenging for Sony Ericsson due to continued weak global demand.  We are aligning our business to the new market reality with the aim of bringing the company back to profitability as quickly as possible,” said Dick Komiyama, President, Sony Ericsson. “The management intends to pursue an additional cost saving program targeting a further annual operating expense reduction of Euro 400 million, to be completed by mid-2010.”

The company’s initial cost saving program targeting annual operating expense reductions of Euro 300 million by the end of the first half of 2009, including a workforce reduction of 2,000 headcount, has now been completed. A total of Euro 187 million restructuring charges have been recorded compared to the initial estimated costs of Euro 300 million.

In January 2009 an additional cost saving program was initiated to target annual operating expense reductions of Euro 180 million by the end of 2009.  The cost of this program will be covered by the initial Euro 300 million restructuring costs announced in July 2008.

The additional cost saving program announced today will include a further reduction in the global workforce of approximately 2,000 people.  It is estimated that new restructuring charges of Euro 200 million will be needed to complete this program.

As of March 31, 2009, Sony Ericsson retained a strong net cash position of Euro 1.1 billion.

Market share in the first quarter decreased and is now estimated to be around 6%, down two percentage points sequentially.

Sony Ericsson forecasts that the global handset market for 2009 will contract at least 10% from around 1,190 million units in 2008.

 

This really sux i own two SE phones and both one of them are awesome!



Doubt is not a pleasant condition, but certainty is absurd.

owner of : atari 2600, commodore 64, NES,gameboy,atari lynx, genesis, saturn,neogeo,DC,PS2,GC,X360, Wii

5 THINGS I'd like to see before i knock out:

a. a AAA 3D sonic title

b. a nintendo developed game that has a "M rating"

c. redesgined PS controller

d. SEGA back in the console business

e. M$ out of the OS business

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Shit, that does suck. And I love my Sony Ericsson phones



I don't understand why Sony Ericsson is so unsuccessful. Their phones are pretty nice, and I'd probably own one if they had a deal with Sprint.



wow time has change!

Samsung & LG phone are the market leaders now



ukeatdabian said:

wow time has change!

Samsung & LG phone are the market leaders now

 

Um... were Sony Ericsson ever the market leaders?



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Ericsson was.. but that was in 1995 or something



Doubt is not a pleasant condition, but certainty is absurd.

owner of : atari 2600, commodore 64, NES,gameboy,atari lynx, genesis, saturn,neogeo,DC,PS2,GC,X360, Wii

5 THINGS I'd like to see before i knock out:

a. a AAA 3D sonic title

b. a nintendo developed game that has a "M rating"

c. redesgined PS controller

d. SEGA back in the console business

e. M$ out of the OS business

Sony Ericsson phones are not bad, but they have failed to distinguish themselves from the heavy competition.



That's good and bad. If they separate, maybe that will increase the chance of a PSP phone



I always buy a Sony Ericsson phone when I need to uppgrade, then again it may be beacuse I'm Swedish



If it isn't turnbased it isn't worth playing   (mostly)

And shepherds we shall be,

For Thee, my Lord, for Thee. Power hath descended forth from Thy hand, That our feet may swiftly carry out Thy command. So we shall flow a river forth to Thee And teeming with souls shall it ever be. In Nomine Patris, et Filii, et Spiritūs Sancti. -----The Boondock Saints

IMHO all mobile phone producers will be posting disasterous results for Q1.

When you are afraid of crisis people will think twice before throwing cash on new gadget like that when the previous one works.



PROUD MEMBER OF THE PSP RPG FAN CLUB