While the article talks about Sega Sammy as a whole which includes a lot more than console gaming division, it does mention the financial workings of Sega s a game developer/publisher.
"During the reporting period, the segment posted an operating loss of ¥5 billion ($62.4 million) on revenues of ¥96 billion ($1.06 billion) for the period. Sega Sammy said game sales were led by current fiscal-year releases Sonic Unleashed and Football Manager 2009, as well as continued sales of Mario & Sonic at the Olympic Games."
I really don't understand this. How can Sega lose money in its gaming division? Yes they had a few commercial flops last year(Golden Axe, Valkyra Chronicles) but it was mostly a successful year for Sega.
-Mario & Sonic continued to sell great for DS and Wii
-Condemned 2 sold a million units across ps360
-Ironman sold a shitload despite being a terrible game and probably costing very little to make
-House of dead 2&3 , ghost squad, samba de amigo all sold very well on the Wii considering they were ports of old titles
-Sega Superstar Tennis sold over 2 million units across all platforms
-Sonic Unleashed sold relatively well across all platforms
-Phantasy star PSP sold a shitload in Japan
-Segas Football manager for PC always sell well and this year was no different
Furthermore, I didn't see Sega developing too many "HD" games in 2008 year so developing costs should be down.
Can someone explain how a company that did relatively well can still lose 60 million dollars. Remember, Sega supported the Wii quite a bit...only companies supporting HD consoles are supposed to fail no?