As I do each month, I'll take them at their word. Yes, they are a business ~ in the business to present data as accurately as possible. No reason for me to not take Matt at his word (otherwise, for consistency, you will have to visit every NPD thread from here on out and question the results).
If they've ever been wrong, I'd be happy to see how/when and will adjust my view accordingly.
I'm not questioning their numbers or their facts. I am questioning their opinions. In this guy's opinion he stated something relevant. In my opinion it is not relevant. Spider-Man released about 3 months ago, and it just so happens to be the fastest selling game in a niche genre just because we are in the middle of the holiday season.
In fact, this is more the type of statement you'd expect from a company representative or marketer. Reggie Fils-Aime makes statements like this all the time. Like I wouldn't be surprised if he said something like "Super Mario Party is the fastest selling Mario Party ever." It's a BS statement that sounds nice and that is what you'd expect from Reggie. But this "analyst" from NPD is making the same kind of statement. He doesn't sound like an analyst. He sounds like he's marketing for Sony.
I mean, marketers use facts too. But the marketer is going to present the facts in a way that makes their company look the best, so they make statements like this one. The real question is, "Why does this 'analyst' talk like a marketer?"