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Forums - Sales Discussion - Japan sales (Week 11): Media Create/Famitsu/Dengeki - March 12-18, 2018

duduspace1 said:
PortisheadBiscuit said:

Is there a source for this? Not doubting what you're saying, just genuinely curious about profit per unit

I dont have the cold hard numbers on actual cost per unit if that is what you mean but its a simple conclusion to make that since Sony exists solely to make money for its shareholders and not as a charity any move it makes has a profit motive as an end. The day Sony introduced the Pro naturally sounded a death knell for the older version.

It is also drawing from other companies who introduced mid gen refreshes like the N3Ds.

Isnt the typical rule of thumb, the older a model gets the cheaper it is to manufacture? I'd think their profit margin is higher on the slim model considering it's older tech, scaled down from the original PS4, and still selling at $299 msrp.

 

I can eventually see the pro model being the volume seller, a scaled down, slim version, like what 2DSXL is to the 3DSXL. And then a super slim PS4 model for the budget gamers ala 2DS.

 

I don't think Japan's stock problems are/were artificial, I think Sony knows Japan isnt as high priority as the U.S. or Europe and didnt want to have surplus stock after the MHW fever wore off IMO. Which we see in recent Japan hardware sales, PS4 already back down to baseline. 



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outlawauron said:
HoangNhatAnh said:

So it is not a fake supply problem like Switch when many people claimed last year?

It's only certain SKUs that are sold out (which is the same case for Switch in JP). There's one model that you can find, but the standard non-Pro model hasn't been easy to find as is evidenced by it's stark while Pro has stayed pretty stable.

So same case as Switch, why do many people claimed Switch have been sold out in Japan last year is fake news but ps4 is not?



Kyuu said:
Jranation said:

Why the 3DS? When sales trackers such as NPD call the Switch as a "HOME CONSOLE". 

Switch* is literally a powerful handheld that truly mimics home consoles (a hybrid). When it is all said and done, it will have no disadvantages compared to 3DS.

Handhelds' main selling point is their portability. Switch has exactly that. Right now, its high pricepoint and Nintendo's unwillingness to abandon 3DS are harming it to an extent. But once the price goes down, and Nintendo completely unifies their library, the Switch will fully inherit the strengths of a cheap handheld. What I'm trying to say is.. being a hybrid will ultimately put it in an even more favorable position than a normal handheld.

In Japan: Hybrid > Handheld > Home Console. With this bias in mind, Switch's performance isn't all that impressive so far. Sony might never opt to make an equivalent to the Swtich, because their home consoles sell too well outside Japan. They can't risk the world to just improve their situation in Japan alone. Whereas Nintendo got nothing to risk after the failure of Wii U.

Sony can if they want, such as Vita 2, possible but not easy though



Kyuu said:
Jranation said:

Why the 3DS? When sales trackers such as NPD call the Switch as a "HOME CONSOLE". 

Switch* is literally a powerful handheld that truly mimics home consoles (a hybrid). When it is all said and done, it will have no disadvantages compared to 3DS.

Handhelds' main selling point is their portability. Switch has exactly that. Right now, its high pricepoint and Nintendo's unwillingness to abandon 3DS are harming it to an extent. But once the price goes down, and Nintendo completely unifies their library, the Switch will fully inherit the strengths of a cheap handheld. What I'm trying to say is.. being a hybrid will ultimately put it in an even more favorable position than a normal handheld.

In Japan: Hybrid > Handheld > Home Console. With this bias in mind, Switch's performance isn't all that impressive so far. Sony might never opt to make an equivalent to the Swtich, because their home consoles sell too well outside Japan. They can't risk the world to just improve their situation in Japan alone. Whereas Nintendo got nothing to risk after the failure of Wii U.

I dont know how this is relates to my comment. 

 

I was just fixing this fatslob user's false information. 



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fatslob-:O said:
Wyrdness said:

According to what logic because as it goes Switch is looking like it'll beat out 3DS in Japan when it's all said and done,  3DS at this point in its life already had a price cut for a start.

According to the launch aligned sales in Japan from Media Create and your price argument is irrelevant since no two platform strategies are the same ... 

Word of advice, don't base your argument on presumptions such as Nintendo themselves intending to match the price of Switch against the 3DS without solid evidence ... 

tbone51 said:

But Switch alredy surpassed its predecessor.. You know the WiiU. You this bwcausw when you type predecessor you had to add 3ds to it XD

Edit: ironically its not all about selling a number. Ps4 and NSW are already better than 3ds and ps3. The latter 2 systems lost a bunch of money while the former profited lol

This discussion is about sales numbers ... 

Except price is relevant because the 3DS was behind during the period it had the higher price you know why because Switch off the bat is a more appealing device even at its current price. 3DS required a 50 quid price cut to get into gear even though its launch price was still 50 quid lower than what the Switch is, cutting the price early for 3DS was never the intended strategy for it.



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HoangNhatAnh said:
outlawauron said:

It's only certain SKUs that are sold out (which is the same case for Switch in JP). There's one model that you can find, but the standard non-Pro model hasn't been easy to find as is evidenced by it's stark while Pro has stayed pretty stable.

So same case as Switch, why do many people claimed Switch have been sold out in Japan last year is fake news but ps4 is not?

But that's exactly what has happened lol. People have claimed both are fake, because it doesn't agree with what they want. 



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PortisheadBiscuit said:
duduspace1 said:

I dont have the cold hard numbers on actual cost per unit if that is what you mean but its a simple conclusion to make that since Sony exists solely to make money for its shareholders and not as a charity any move it makes has a profit motive as an end. The day Sony introduced the Pro naturally sounded a death knell for the older version.

It is also drawing from other companies who introduced mid gen refreshes like the N3Ds.

Isnt the typical rule of thumb, the older a model gets the cheaper it is to manufacture? I'd think their profit margin is higher on the slim model considering it's older tech, scaled down from the original PS4, and still selling at $299 msrp.

 

I can eventually see the pro model being the volume seller, a scaled down, slim version, like what 2DSXL is to the 3DSXL. And then a super slim PS4 model for the budget gamers ala 2DS.

 

I don't think Japan's stock problems are/were artificial, I think Sony knows Japan isnt as high priority as the U.S. or Europe and didnt want to have surplus stock after the MHW fever wore off IMO. Which we see in recent Japan hardware sales, PS4 already back down to baseline. 

Not 'Always' true as diminishing returns set in at some point and there is the added cost of running 2 products with significant differences in terms of volumes, parts availability e.t.c. You can be certain Sony would incur less costs making a single SKU of 30m than making 2 SKUs of 15 million each no matter the efficiencies they find in the manufacturing lines. The day the Pro was announced was an Obituary of sorts for the older models......Do you see the older 3DS models around anymore these days ?

By the way, I am not of the opinion that the stock problems are artificial, only saying there exists more plausible reasons to suggest such conspiracy theories in the case of the PS4 compared to the switch . It is also worth considering that even if the stock shortages in Japan are not artificial, they still might have arisen due to allocation of manufacturing resources between the older version(s) and the Pro.

Last edited by duduspace1 - on 24 March 2018

outlawauron said:
HoangNhatAnh said:

So same case as Switch, why do many people claimed Switch have been sold out in Japan last year is fake news but ps4 is not?

But that's exactly what has happened lol. People have claimed both are fake, because it doesn't agree with what they want. 

Really? Don't see that in this thread and obviously PS4 fans will believe it



duduspace1 said:
PortisheadBiscuit said:

Isnt the typical rule of thumb, the older a model gets the cheaper it is to manufacture? I'd think their profit margin is higher on the slim model considering it's older tech, scaled down from the original PS4, and still selling at $299 msrp.

 

I can eventually see the pro model being the volume seller, a scaled down, slim version, like what 2DSXL is to the 3DSXL. And then a super slim PS4 model for the budget gamers ala 2DS.

 

I don't think Japan's stock problems are/were artificial, I think Sony knows Japan isnt as high priority as the U.S. or Europe and didnt want to have surplus stock after the MHW fever wore off IMO. Which we see in recent Japan hardware sales, PS4 already back down to baseline. 

Not 'Always' true as diminishing returns set in at some point and there is the added cost of running 2 products with significant differences in terms of volumes, parts availability e.t.c. You can be certain Sony would incur less costs making a single SKU of 30m than making 2 SKUs of 15 million each no matter the efficiencies they find in the manufacturing lines. The day the Pro was announced was an Obituary of sorts for the older models......Do you see the older 3DS models around anymore these days ?

By the way, I am not of the opinion that the stock problems are artificial, only saying there exists more plausible reasons to suggest such conspiracy theories in the case of the PS4 compared to the switch . It is also worth considering that even if the stock shortages in China are not artificial, they still might have arisen due to allocation of manufacturing resources between the older version(s) and the Pro.

Sony has stock shortages in China?



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Wyrdness said:

Except price is relevant because the 3DS was behind during the period it had the higher price you know why because Switch off the bat is a more appealing device even at its current price. 3DS required a 50 quid price cut to get into gear even though its launch price was still 50 quid lower than what the Switch is, cutting the price early for 3DS was never the intended strategy for it.

What's also relevant is the Switch's stronger software lineup overtime compared to the 3DS but that doesn't make the comparison any less apt ... 

Even though a price cut wasn't intended for the 3DS's strategy that's just how it played out but we also shouldn't assume that Nintendo will take a similar path in pricing strategy because that already isn't so when their paths diverged for sometime and quite frankly, an apples to apples comparison can never be made between two different systems however that doesn't mean we can't statisically isolate the market performance between them ... 

It's also intriguing that you've taken a standpoint from a certain someone in this community to focus on the nuances ...