Cyran said:
thismeintiel said:
OG Trilogy
ANH - DBO: $307.3M/FBO: $314.4M/WW: $621.7M ESB - DBO: $209.4M (-31.9%)/FBO: $247.9M (-21.2%)/WW: $457.3M (-26.4%) ROTJ - DBO: $252.6M (+20.6%)/FBO: $165.8M (-33.1%)/WW: 418.4M (-8.5%)
Prequel Trilogy
TPM - DBO: $431.1M/FBO: $552.5M/WW: $983.6M AOTC - DBO: $302.2M (-29.9%)/FBO: $338.7M (-38.7%)/WW: $640.9M (-34.8%) ROTS - DBO: $380.3M (+25.8%)/FBO: $468.5M (+38.3%)/WW: $848.8M (+32.4%)
Disney Trilogy (So Far)
TFA - DBO: $936.7M/FBO: $1.13B/WW: $2.07B TLJ - DBO: $621.1M (-33.7%)/FBO: $711.8M (-37%)/WW: $1.33B (-35.7%)
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So you using the raw data which misleading since there was years between some of the releases. It difficult to do a decent comparison for the WW numbers since estimating inflation extremely difficult when dealing with multiple countries. If you look at the USA inflated numbers through it does paint TLJ in a much more favorable light.
Star Wars |
Fox |
1310298200 |
|
The Empire Strikes Back |
Fox |
723955300 |
-44.75% |
Return of the Jedi |
Fox |
743427500 |
2.69% |
|
|
|
|
Star Wars: Episode I - The Phantom Menace |
Fox |
778700900 |
|
Star Wars: Episode II - Attack of the Clones |
Fox |
477472600 |
-38.68% |
Star Wars: Episode III - Revenge of the Sith |
Fox |
544599700 |
14.06% |
|
|
|
|
Star Wars: The Force Awakens |
BV |
992496600 |
|
Star Wars: The Last Jedi |
BV |
618031800 |
-37.73% |
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Boy, I wish you guys would make up your minds on what argument you want to use. I give totals adjusted to ticket price inflation, and someone says it's not a fair comparison. Now, I give raw data and you say it's not a fair comparison. Oh, and don't try to adjust FBO to ticket price inflation, cause that doesn't look good when looking at gross totals, either. Of course, ESB has two HUGE disadvantages, which I'll address (again) later. For now, here is the all the numbers adjusted for 2017 ticket price inflation.
OG Trilogy
ANH - DBO: $1.28B/FBO: $1.31B/WW: $2.59B
ESB - DBO: $707.4M (-44.7%)/FBO: $837.5M (-36.1%)/WW: $1.54B (-40.5%)
ROTJ - DBO: $726.4M (+2.7%)/FBO: $476.8M (-43.1%)/WW: $1.2B (-22.1%)
Prequel Trilogy
TPM - DBO: $760.9M/FBO: $975.2M/WW: $1.74B
AOTC - DBO: $466.6M (-38.7%)/FBO: $522.9M (-$46.4%)/WW: $989.5M (-43.1%)
ROTS - DBO: $532.1M (+14%)/FBO: $655.6M (+25.4%)/WW: $1.19B (+20.3%)
Disney Trilogy (So Far)
TFA - DBO: $969.8M/FBO: $1.17B/WW: $2.14B
TLJ - DBO: $621.1M (-36%)/FBO: $711.8M (-39.2%)/WW: $1.33B (-37.9%)
So, while the percentages obviously increased, it doesn't tell the whole story. I also agree that while the FBO adjustment isn't going to be exact, I highly doubt they are that far off. Even if they are off some, in ESB's case, it would be more than made up for when considering its disadvantages. These disadvantages are what lead it to its decline, whereas AOTC was due to it being so poorly received. What are those disadvantages? One, ESB, or really either film til TFA, did not have the advantage of the extremely large increase in the movie market we have seen in the past decade. Of course, as you can see, it still had little trouble outgrossing it by ~$200M WW. And two, which is just as important, ESB got stuck in the middle of a movie industry shift.
ANH's initial run was longer than a year. In fact, it was out for 1 1/2 years, or ~78 weeks. This is just how movies were done back then, especially large ones. They would open small and be a slow burn for a very long amount of time. And if they were popular enough, would get umpteenth re-releases. ANH opened to a 5 day take of $2.05M, which is just $8.24M adjusted. Today, this would have been seen as an utter failure.
However, as we entered the 80's, the industry was moving towards a model where films targeted large opening weeks, and then made room for new movies as the weeks went on. Like I said, ESB fell in the middle of this. It didn't benefit from a huge opening weekend, though it did open larger than ANH with a 5 day take of $7.24M or $24.2M adjusted. Again, for a big movie today, this would be considered an utter failure. And while it opened larger than ANH, because of that new model, it didn't get the benefit of a ~78 week run, instead leaving theaters in a little under a year. If we look at ROTJ, which came out just 3 years later, we can see that the new model was pretty close to being in full effect, as it grossed $33.7M, or $95.9M adjusted, in its first 5 days. Even today, 35 years later, this would still be looked at as a success, as long as the movies budget wasn't $200M+ and it had ok legs.
The main point, of course, is that no matter how you look at it, TLJ greatly underperformed. Especially when the "safe bet" after opening weekend was $750M-$830M DBO, which would have meant a WW take of ~$1.65B-1.82B. Analysts were still predicting a WW take of $1.6B after the 2nd weekend drop. Here we are, now, with it doing less than even BOM's worse case scenario of $661.3M DBO, which would have been ~$1.45B WW. You look at something like the opening weekend multiplier, and it the lowest in franchise history. Where all the other films have a 3x+ multiplier, with several ~4x, TLJ is ending up with one of ~2.8x. It just illustrates how much it benefited from a hyped up week or two, but then the numbers started to plummet as disappointed fans didn't go back for repeat viewings, to where it is even underperforming against RO. Add in lower merch sales and there are no ifs, ands, or buts about the situation.
Last edited by thismeintiel - on 19 February 2018