fatslob-:O said: Possibly never or on the more optimistic side, in about 5 years ... Even Nintendo themselves are expecting that the Switch will be behind the 3DS in their respective first calendar years. 3DS will have sold 12.5M units by the end of 2011 while the Switch will either end with 10/11M units at the end of 2017 in spite of the fact that the Switch has had a stronger line up so far ... (Nintendo expects to ship 13M Switch units by the end of this fiscal year.) For the next consecutive 4 years, annual sales would have to grow by roughly 50%(!) compared to 2017 and be maintained too all under the assumption that the 3DS sell a little under 75M units ... (Means that Switch would have to sell at least around 16M units units each year to be able to outsell 3DS in 5 years.) For the Switch to be able to outsell 3DS, the platform would have to track pretty closely in comparison to the PS4 all the while it won't be able to reap the benefits of pricing and revisions early on like it's predecessors did (DS/3DS) ... |
Do you not understand the context of Nintendo expecting Switch to be behind 3DS shipments for this fiscal year?
Let me give you a hint: 3DS was never sold out.
Wii went from 16.5 million in its first year to 24 million in its second year, and DS went from 11 million to 21 million, so I don't know why you've propped up a 50% YoY increase as some impossible goal, especially when Switch is supply constrained and is clearly not selling as much as its demand would allow. All Nintendo has to do to increase sales next year is produce more units.
For reference, look at the quarterly breakdowns of Wii shipments:
WII | Quarterly Shipments | Percentage of FY | FY Totals |
Dec 2006 | 3.19 | 54.62% | |
Mar 2007 | 2.65 | 45.38% | 5.84 |
Jun 2007 | 3.43 | 18.4% | |
Sep 2007 | 3.9 | 21.0% | |
Dec 2007 | 6.96 | 37.4% | |
Mar 2008 | 4.32 | 23.2% | 18.61 |
Jun 2008 | 5.17 | 19.9% | |
Sep 2008 | 4.93 | 19.0% | |
Dec 2008 | 10.41 | 40.1% | |
Mar 2009 | 5.43 | 20.9% | 25.94 |
Jun 2009 | 2.23 | 10.9% | |
Sep 2009 | 3.52 | 17.1% | |
Dec 2009 | 11.31 | 55.1% | |
Mar 2010 | 3.48 | 16.9% | 20.54 |
Jun 2010 | 3.04 | 20.2% | |
Sep 2010 | 1.93 | 12.8% | |
Dec 2010 | 8.74 | 58.0% | |
Mar 2011 | 1.37 | 9.1% | 15.08 |
Jun 2011 | 1.56 | 15.9% | |
Sep 2011 | 1.79 | 18.2% | |
Dec 2011 | 5.61 | 57.0% | |
Mar 2012 | 0.88 | 8.9% | 9.84 |
Jun 2012 | 0.71 | 17.8% | |
Sep 2012 | 0.62 | 15.5% | |
Dec 2012 | 2.2 | 55.1% | |
Mar 2013 | 0.46 | 11.5% | 3.99 |
The holiday quarter for 2007 only made up 37% of the FY's shipments, and the holiday quarter for 2008 was just 40%. This makes sense, as these are the two years during which Wii was constantly sold out. In 2009, Nintendo's manufacturing capacity finally matched demand, and they were able to sell 55% of the year's consoles in the holiday quarter, a trend which continued all the way up to Wii U's release.
From this, we can gather that Nintendo does not hold back as much stock for the holidays when a console is constantly sold out during the middle of the year.
Now, let's look at 3DS:
3DS | Quarterly Shipments | Percentage of FY | FY Totals |
Mar 2011 | 3.61 | 100.0% | 3.61 |
Jun 2011 | 0.71 | 5.3% | |
Sep 2011 | 2.36 | 17.5% | |
Dec 2011 | 8.35 | 61.8% | |
Mar 2012 | 2.1 | 15.5% | 13.52 |
Jun 2012 | 1.87 | 13.4% | |
Sep 2012 | 3.19 | 22.9% | |
Dec 2012 | 7.65 | 54.8% | |
Mar 2013 | 1.25 | 9.0% | 13.96 |
Jun 2013 | 1.39 | 11.4% | |
Sep 2013 | 2.5 | 20.4% | |
Dec 2013 | 7.76 | 63.4% | |
Mar 2014 | 0.59 | 4.8% | 12.24 |
Jun 2014 | 0.81 | 9.3% | |
Sep 2014 | 1.28 | 14.7% | |
Dec 2014 | 4.99 | 57.2% | |
Mar 2015 | 1.65 | 18.9% | 8.73 |
Jun 2015 | 1.01 | 14.9% | |
Sep 2015 | 1.27 | 18.7% | |
Dec 2015 | 3.6 | 53.0% | |
Mar 2016 | 0.91 | 13.4% | 6.79 |
Jun 2016 | 0.94 | 12.9% | |
Sep 2016 | 1.78 | 24.5% | |
Dec 2016 | 3.73 | 51.3% | |
Mar 2017 | 0.82 | 11.3% | 7.27 |
Do you see the difference? In its first full fiscal year, 62% of 3DS shipments occurred during the holiday quarter.
Why was this? It was because Nintendo massively overestimated demand for the console, and produced more than retailers would even order. This led to Nintendo infamously cutting the price by $80 in August. The next few holidays have a similar ratio, going from around 55-60%.
The 2016 holidays had the lowest ratio of any 3DS holiday, and it was unsurprisingly a period of exceptionally low stock for the console:
https://www.polygon.com/2016/12/19/14006908/where-to-buy-a-nintendo-3ds
https://en-americas-support.nintendo.com/app/social/questions/detail/qid/47320/~/no-stock-of-2ds-anywhere%3F
https://nintendotimes.com/2016/12/04/nintendo-2ds-3ds-selling-out-nationwide/
When Nintendo can produce enough consoles to completely meet demand for the year, roughly 55% of shipments happen during the holiday quarter. When the console is supply constrained, they can go as low as the upper 30s.
If Nintendo only ships 10 million for this fiscal year, it is guaranteed that the holiday quarter shipments will be much lower than what they actually could have sold. Switch shipped 1.96 million units during the April-June quarter this year. If you assume that every non-holiday quarter is the exact same (which is lowballing it, as shown by the increased supply and sales in Japan and the US for this quarter,) then, to reach 10 million, the holiday quarter will only be 4.12 million, or 41.2% of the FY's shipments. As you can see, this percentage is in line with the Wii while it was supply constrained. Interestingly, if Switch ships 1.96 for Q1, Q2, and Q4 (once again, a lowball estimate), that would be 5.88 million, which is higher than what 3DS did in its non-holiday quarters for the first fiscal year: 5.17 million.
In reality, non-holiday shipments of 1.96 million suggests true demand of 13 million, and this number could be higher depending on how much more Switch ships during Q2. This unmet demand will spill over into subsequent quarters, which is why it is illogical to assume that Switch's 2017 will be its best year, and that sales can't increase substantially in the future.
In conclusion, Switch may have a lower first year than 3DS, but its long term prospects are better because the non-holiday months are making up a much larger portion of the year's sales, indicating that sales can increase substantially with better supply.