Traditionally, in order for the console market to flourish you must separate its value from the PC market. Microsofts true goal is to have one operating system which connections consoles to PC's with any form of multimedia. They dont really care about platforms and never have. They can do that by themselves. Nintendo and Sony are where the bulk of the traditional console games are coming from anyway.

Err, no... At least not when money is involved. 

They're shooting for the top. A full-on human replicant. This is the best model yet. Very close. What I'm saying is, it's not about a specific point in time where an obvious mistake was made, or even a series of mistakes. It's about when the next model is ready. This model has evolved it's algorithm though. He no longer talks about the total number of raindrops that fell online in Forza 6 on Columbus Day.

Sony won the war?

I think it is unfair to use Nioh, Persona, Yakusa and others japenease games that are only exclusives to Playstation because of Japanease particular market situation.

Microsoft would need to basicaly burn money to put those games on the Xbox. They have very little success in the early 360 - to be honest not even West-oriented games had much effect either.

There is no ilusion that those games would sell particular well on the XOne or that they would push hardware sales.

However, you should not be blind by a couple of first party exclusives being critical aclaimed, Sony probably still makes much more money from third party games - mostly online mp - than with exclusives.

Just look at NPD data.

The war never ends.

And never changes.

I´ve just read "Console Wars - Sega vs Nintendo". It is incredible how things are still the same as the time of "Mode 7" and "Blast Processor".

Consoles aren't a big deal for Microsoft. Microsoft's main interests lie elsewhere. Traditionally, it's been PC software (such as Windows and Office), but recently, Microsoft has been shifting more towards services.

1. PC is exactly where a lot of Microsoft's interests lie, so it would be stupid for MS to not invest in it. Right now, Microsoft doesn't really have any immediate threats on the PC front, but if Microsoft continued to neglect PC gamers like it did for like a decade, someone is going to come and take those PC gamers from Microsoft. Valve tried it with SteamOS, Facebook has its own service, and I'm sure Google is interested as well. No one has succeeded yet, but if Microsoft gives them a chance, they'll take it sooner or later.

2. Consoles aren't exactly a big deal for Microsoft, but this would probably anger a lot of existing Xbox One owners because it still feels too soon for a new generation. Besides, I'm not sure Scorpio is going to bring enough improvement to warrant breaking the ties with Xbox One. Gameplay-wise, even current consoles aren't holding creativity back very much, I'd guess.

3. Actually I'd say the limit is probably $500, but you have a fair point anyway. Pricing is very important.

4. I don't think Microsoft has that many studios to work on games. You have a nice wish but it's very unlikely the few teams Microsoft has have come up with huge hits, and it probably doesn't even make much sense to ask for a huge number of games.

5. It's not a sales war. It's normal competition where the companies aim to maximize profits. I agree that a more aggressive stance might be more effective, but at the same time, I'm not sure it could really change the situation too much due to Sony's huge lead.

I'm yet to see a hardware launch with 5 major exclusive games...

I'm not sure why it's even being counted really as it's a beefed up XB1.

I doubt his job is in trouble. I think the HW division of Xbox is, though. If Scorpio does little to nothing for the XBO's sales, then MS is going to seriously reconsider having a XB2 come out. Sales that are really declining lately. We're probably going to see two months in a row, now, that the XBO hasn't been in the Top 100 on Amazon, while the Switch and PS4 remain in the Top 20. And when this is your strongest region and right now the #100 thing for the month is a cheap 3rd party Joy-con Wheel peripheral, that's not good.

It's still possible they may try again next gen, but it's going to be a little hard to match the PS's world brand status, especially if Sony is going to be launching PS5 in 2019. That'll be less than 2 years after the Scorpio launches that MS would have to tell its consumers they have yet another piece of upgraded HW that they want them to buy. I think that'll tick off a few people.

I think we may see them focus even more on PC gaming. They already have started in that direction with every Xbox exclusive now going to PC and their focus on Windows at E3 last year. So, the HW portion would be gone, but the SW one will remain. Though, they may rebrand the whole thing with Windows.