$40 on PC isn't expensive at all. TF2 cost about the same when it was popular iirc. Eventurally went free to play.
I do agree, $60 on consoles, where it won't even be that big or keep a strong playerbase, is terrible. This game is horrible on console btw. I got to about level 20 in the beta on both platforms and its just a much better experience on PC. Console aiming lulz.