The fact that they have 10 or more Bundles...
I dont know man. I think you get more bang for the buck, if you just had less bundles and more focused marketing, for those said bundles.
I actually think that the "Name Your Bundle" idea is very good, they should stick with that as a standard, and only bundle the really big AAA games like they always do.
But having TEN bundles to choose is retarded.
Specially when some of the bundles have overlaped games.