I disagree, the xperia branding just really has not caught on..so rebranding the xpera smartphone's they already make to become one brand smartphone and fold the Sony mobile section of the company into the new smartphone development subsidiary.

Would be better use, because what many are saying the net of selling at a profit but such little numbers its a wash..it would I think better off to run the xperia brand into a playstation phone brand. Why is A) software goes to iOS & Android

B) the playstation Phone could be a single model that is geared to gamers to be a true "gamer's" smartphone.

The market share would be constrained, but its goal instead of trying to sell to everyone is to continue to keep PlayStation users engaged into the playstation Eco system..even with the smartphone they may buy.

Again is if Sony sell a unlocked playstation Smartphone @ say $400.00 they could sell that smartphone as based to tie in with the living room console they are selling as part of the Playstation Eco system..

Instead if a dedicated handheld for gaming many have switched to that of a smartphone..building a playstation smartphone is most likely in the cards due to Sony building a direct studio for smartphone gaming.

And use the xperia asset cut down , trimmed down restructured to provide that smartphone.

Under Playstation. Instead of Selling off they fold it into that new playstation subsidiary for smart phones.

Because then you'd get the same situation you have now only worse: low profit margins, and ridiculously low volumes.

The Xperia branding might not have "caught on", but they are still selling ~25 million phones a year, and that is a helluva lot more than a Playstation phone would sell. If you follow your idea, they'd probably get numbers in the realm of 1 million phones a year, tops. I mean, I'm a rather dedicated gamer, and no way in hell would I buy a Playstation phone (and I'm a Playstation fan). Furthermore, I would consider buying an Xperia. My point is that branding the phones Playstation would scare off soooo many consumers, and if you try to make it a "dedicated gamer phone", it would scare off even more. Sony would be a lot better off just keeping the Xperia brand than doing that.

Again Sony stated they are not going for market share but profit! Consumers for smart phones do not buy expensive games on their smartphone's right?

But gamers in consoles Do!

If playstation gamers know that every game made for your smartphone has physical controller support instead of only touch screen only control inputs..they would not be targeting the average smartphone user for software sales. Thus than you would have console " like" game pricing on smartphone's instead cheaper costs in games.

If they are going to bring higher quality gaming on to smartphone's do you think its going to not be tailored made to sell to gamers anyway?

Trying to sell say $29.99+ games on digital downloads for average smartphone consumer's just does not fly, so already its going to have low sales even with massive number of other smartphone's out there.

But again Sony stated they ate bring more console quality games to smartphone's, I would say there is a good chance a playstation Smartphone is in the cards due to pricing of software mobile smartphone consumers not really shown to purchase software in that price range. A console gamer on the other hand may or be more inclined to do so.

Yeah, so ask yourself, which is more profitable, selling 25 million devices a year at a 10$ profit per unit, or selling 1 million (generous number) at 25$ profit per unit, + 20$ per unit in profit from game sales (again, generous number).

250 million > 45 million. This also completely ignores other operating costs that aren't related to manufacturing, so in likelihood, such a Playstation phone venture would likely lose money, because management, upkeeping relationships and making deals with carriers, marketing etc. all cost money.

But I doubt we will agree on this. I guess we'll just have to wait and see what Sony does (And I'm fairly confident they won't do what you said )

Idk man, I love my note 5 :P

Sony phones look weird tbh. Too rectangular.

problem is they don't sell that many and even if they are technically making money on each unit sold that is extremely unlikely to make up for the investment costs in designing and developing the phone.... no one should assume that Sony expected to sell so few, they didn't.

it works fine for Samsung to make that amount per phone sold on average because they sell far more phones than anywhere else on the planet. I am confused how the likes of LG stay in business though, maybe they get special big contract bonuses with cell phone providers (Verizon, AT&T, etc.) that equates to them getting more income and not needing to make money on each one sold as I do constantly see LG phones available affordably for many providers

They hold just fine. The problem with their looks was the bezel at first but they've even fixed that. When I say best, I mean it. Until the most recent update their Stamina mode was leagues above any competitor's battery saver (so much so that Google has used essentially the same concept with its universal power saver now), and they have the best battery life even when you don't count Stamina mode; they have the best cameras; they pioneered the water resistance that Samsung is now marketing as its own; they have PS4 remote play which is awesome for those who would use such a thing; and I believe the Z5 Premium or Ultra or whatever the name is has one of the first mobile 4K screens. Or something, I honestly forget the details of the last one. 

The only thing Sony needs is marketshare lol

As much as I love playstation I think people overestimate how many people would give up their phone for a playstation branded phone.

The only way I woukd buy one is if it were as good as my Xperia, have the IP certification, and as an addition run a separate OS that you can switch between so I still have a fully functional android phone.

With all that being said I wouldn't want to compromise battery life, speed, clean and simple design, sleek look and cost either.

I really can't see how playstation phone would work in terms of profit as Apple and Windows fans won't switch over, Other android users might if it priced similar or less and doesn't compromise any other features. This phone will pretty much make their niche audience even more niche.

So only one game sale per playstation phone sold ? I mean you are saying $20.00 per phone per customer/ when a single game may be $29.99 or more /game

I think your missing the point is Sony also seeing other games on Android OS & iOS for more software sales for that Subsidiary.

If Sony so 25 million smart phones a year with no money really for their smartphone's..I think its about getting after handset sold software..

Actually if it hadn't been for currency fluctuations, Sony's mobile division would've made a profit in FY2015 (and they certainly had R&D costs in FY2015), and they will likely make a profit either way in FY2016. They have pretty much reached the point where their mobile division can yield modest profits. Likely not a big sum, but it's (probably) in the black. The true test will be their forecast for FY16 (we should get financial results for Q4, along with forecasts for FY16 around the start of may.)

As for how many phones Sony expected to ship, their forecast at the start of the fiscal year was 30 million, vs their revised forecast at the end of Q3 which was at 25 million. Sure, they didn't forecast to sell 25 million at the start of the year, but it's not like they shipped way less than they expected.