joeorc said:
I disagree, the xperia branding just really has not caught on..so rebranding the xpera smartphone's they already make to become one brand smartphone and fold the Sony mobile section of the company into the new smartphone development subsidiary.
Would be better use, because what many are saying the net of selling at a profit but such little numbers its a wash..it would I think better off to run the xperia brand into a playstation phone brand. Why is A) software goes to iOS & Android B) the playstation Phone could be a single model that is geared to gamers to be a true "gamer's" smartphone. The market share would be constrained, but its goal instead of trying to sell to everyone is to continue to keep PlayStation users engaged into the playstation Eco system..even with the smartphone they may buy. |
Because then you'd get the same situation you have now only worse: low profit margins, and ridiculously low volumes.
The Xperia branding might not have "caught on", but they are still selling ~25 million phones a year, and that is a helluva lot more than a Playstation phone would sell. If you follow your idea, they'd probably get numbers in the realm of 1 million phones a year, tops. I mean, I'm a rather dedicated gamer, and no way in hell would I buy a Playstation phone (and I'm a Playstation fan). Furthermore, I would consider buying an Xperia. My point is that branding the phones Playstation would scare off soooo many consumers, and if you try to make it a "dedicated gamer phone", it would scare off even more. Sony would be a lot better off just keeping the Xperia brand than doing that.
