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Trend Thursdays (Official next-gen social media trends | twitter: clear and unbiased)

Forums - Sales Discussion - Trend Thursdays (Official next-gen social media trends | twitter: clear and unbiased)

Welcome to Trend Thursdays, the official twitter trend thread!

Twitter analytics are brought to you by Topsy. Here we will be testing social media as a sales indicator. I have put a lot of thought into making these algorithms so we get the most accurate picture possible. I will be updating this thread every week. It’ll be interesting to see how close the trends line up with npd sales, and if we can generate a statistical formula over time that can give us reasonable predictions.

Update: August Monthlly Triends:

Xbox One: Green
PS4: Blue
Wii-U: Orange

Ending 8/28/2105:


Breakdown:

  Social Share Weekly Change
Wii-U 7.91% 0.04%
PS4 55.07% -1.10%
XB1 37.02% 1.06%

 

The trend break down for July

Feel free to ask any questions you might have.

About the author: I am a backend developer and a statistician. I look forward to taking on this project. Let me know if you see any trends, correlation, causation, or improvements that can be made.



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Technical explanation:

Xbox (Green)

How does this work:                                                  

  • Anything with xbox one next to each other are included
  • Anything with the four words xbox one backwards compatibility anywhere in the tweet are included
  • Anything with xbone are included
  • Anything with xb1 are included
  • Anything with the term xbox that isn’t the phrase xbox 360 are included. If a game like Tomb Raider are/is coming out for both the xbox one and the xbox 360 it is included under the OR rule. This is done because a lot of people just say I got a new xbox, and the majority of xbox only tweets are about the xbox one.

Playstation (Blue):

How does this work:

  • Anything with ps4 are included
  • Anything with the words playstation 4 next to each other are included
  • Anything with the term playstation that isn’t the phrase playstion 3, playstation vita, or playstation 2 is included. If a game like Guilty Gear Xrd are/is coming out for the PS4 and PS3, PS4 and PSV, or all three it is included under the OR rule. This is done because a lot of people just tweet I got a new playstation, and the majority of playstation only tweets are about the playstation 4.

Wii-U (orange)

How does this work:

  • Anything with wii-u is included
  • Anything with wiiu is included
  • Anything with wii u next to each other is included

Note: Since I can only use four OR commands I omitted the abbreviation that is hardly used and has the least impact on the charts. The impact of the removal is approximately 2,285 units for the month using xbo -xbox -xbone -xb1. The remaining xbo entrees may or may not be less than 2,285 as xbo could be a typo for many things including xbox, hbo, etc.

Note 2: Trends are not cap sensitive

Note 3: If someone would help my grammar I would appreciate it. English is my second language, but I will do my best.

Here are some examples of how the algorithms work. As you can see topsy does a great job while not being perfect.

Full Size: http://i.imgur.com/vW7EV7p.jpg


Full Size: http://i.imgur.com/6XAUWbY.jpg



Weekly Archive:

Looks like were back to the status quo.

Last Week

  Social Share Weekly Change
Wii-U 7.87% -0.70%
PS4 56.17% +1.58%
XB1 35.96% -0.87%

08/20/2015:

  Social Share Weekly Change
Wii-U 8.58% +.19%
PS4 54.60% +.93%
XB1 36.83% -1.12%

Week ending in 8/13/2015

Wii-U +3.7% +14088
PS4: -0.2% -4722
XB1: +6.8% +114379

 

 

Week ending in 7/22/2015

Wii-U +3.7% +13692
PS4: +4.3% +104636
XB1: +2.3% +38271

 

 

 

 

Graph Archive:


The trend break down for Months

 TBA



Well, the Wii U is certainly very consistent.



Tagging. Looking forward to watching for trends.



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Well let see what will be the trend on the upcoming gamescom and Paris gamer week.



HollyGamer said:
Well let see what will be the trend on the upcoming gamescom and Paris gamer week.


I agree, it'll be interesting to see what happens.

Who gets the bigger boost per show?
Who gets the biggest edge total?
How much difference does the venue make?

It should really shake up the charts!



Weekly update added. Change log added. First archive.

Possibly should move this to general.

I hope this gets some traction.



Nice idea for a thread. Tagged.



Formerly ilovegirls69  :(

I can appreciate the effort even thought not much can be drawn from the results.