Square Enix has trademarked "Square Soft" and "Enix" in Japan

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Final Fantasy VIII (PS)
Released: Sep 07th 1999
Published by: Square EA

Wright

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Wright on 11 February 2015

Square Enix has trademarked "Square Soft" and "Enix" in Japan

SOURCE: Kotaku.com

Square Enix has trademarked "Square Soft" and "Enix" in Japan. It's unclear if this is to prevent other companies from using them (highly likely!) or if Square Enix will use them for branding (perhaps!).

[商願2015-3608] 商標:SQUARESOFT / 出願人:株式会社スクウェア・エニックス・ホールディングス / 出願日:2015年1月19日 / 区分:9(業務用テレビゲーム機用ソフトウェアほか),14(宝玉及びその原石並びに宝玉の模造品ほか),16(事務用又は家庭用…

[商願2015-3609] 商標:ENIX / 出願人:株式会社スクウェア・エニックス・ホールディングス / 出願日:2015年1月19日 / 区分:9(業務用テレビゲーム機用ソフトウェアほか),14(宝玉及びその原石並びに宝玉の模造品ほか),16(事務用又は家庭用ののり及び接

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Jizz_Beard_thePirate on 11 February 2015

Welp, People want Square Soft back and now they can have it loll

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The_Sony_Girl1 on 11 February 2015

Why the heck would they need it for marketing purposes? I barely remember when they were seperate companies.

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Ljink96 on 11 February 2015

There can't be a reason for marketing that I can think of. The only thing this says is a split but we know that's not gonna happen. This is strange.

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Nem on 11 February 2015

Yay! They are separating again! If only...

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noname2200 on 11 February 2015

The_Sony_Girl1 said:
Why the heck would they need it for marketing purposes? I barely remember when they were seperate companies.

Squatter's rights!

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Protendo on 11 February 2015

It's standard business procedure to prevent potential competition from using your old name.

There are many reasons to do this, no reason not to.

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Keybladewielder on 11 February 2015

Well, definitely they won't separate lol

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