Why the heck would they need it for marketing purposes? I barely remember when they were seperate companies.
Bet with Xander XT:
I can beat more games on his 3DS than he can on my PSVita in a month. Loser has to buy the winner a game on his/her handheld Guess who won? http://gamrconnect.vgchartz.com/thread.php?id=193531
Me!