Oh.  My assumption on that is that people like the opposite of the initial offering.  The XB1 started black, so first special one is white (same as PS4).  IIRC, the same thing happened last gen with 360 from white to black and the Wii from white to black as well.

Perhaps they ran out of download codes...

It's kinda sucks, those consoles are only black & white nowadays. I missed the glorious 6th gen. :(

Well, that indeed was a limited edition...

I got my preorder in so that's good.

The normal kinect-less Xbone is sold out on Amazon UK. Says they won't have it until the 28th

Sunset Overdrive isn't expected to sell millions. I'm sure they had very limited stock of the white Xbox One bundle as to prevent the bundle from collecting dust on store shelves.

Nice try with the hate post but that doesn't make any sense. This bundle costs the same as the standard Xbox One. Sunset Overdrive is free. You cant accept the fact that maybe people actually wanted a white Xbox One? 

Probably limited supply.  I'm surprised it didn't get higher up the list. I'd assume quite a few people would buy that bundle just to have a white Xbox One. 

Since amazons best sellers list is hourly it is very well possible that it has been spread out enough as to not get on tge top 10. Considering the top 10 normally consists of store cards and controllers its not too far fetched.