06/09/2016 UPDATE

I am not sure when NoE updated the website design, but the new one seems pretty nice:
https://www.nintendo.es/

And finally a section of the website is dedicated to buying and downloading software directly from the site:
https://www.nintendo.es/Compras/Opciones-de-compra-en-la-web-oficial-de-Nintendo-1114919.html

Looks cool, NoE has finally caught up with NoA

31/03/2016 UPDATE

http://www.nintendo.com/games

http://nintendo.co.uk/eshop

http://nintendo.es/eshop

Source: http://www.nintendo.co.uk/My-Nintendo/My-Nintendo-1096012.html

13/10/2014: Original OP

Original title: eShop webpage soon? Buy titles from work or vacations

Nintendo promised a web-based eShop ages ago. But for whatever reason, it has yet to materialize. Perhaps something is on the horizon though…

A few folks over on NeoGAF have managed to detect a live page for the web eShop. You can view it right here. While it’s clearly still a work in progress (and likely not meant to be accessed by the common user), it seems that there’s actually some functionality in place.

We’re hearing some reports that automatic downloading is working for Wii U, believe it or not. Users can enter a redeemable code on this page.

When will Nintendo officially launch the web eShop? That is unknown at present. But at the very least, it still appears to be development… and hopefully we’ll see it officially go live soon!

Source

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Finally things are coming around.

Wow, People still use IE... Even when they have superior web browsers installed!

Anyway, cool! I wonder if it will be able to auto download once u purchase them from the site. Like if I am at work and I buy a game, will my wiiU be able to download the game automatically and be done by the time I get home?

I will visit this website from my WiiU and 3DS browser simply because I CAN! muahahaha

If only this existed during summer this year, when they had the 3D World discount for $39. I would've gotten the game digitally, cheaper, and the digital promo would've given me $5 back T-T I had to get it full price at retail...

Another one of those "about time" moments. Even so, I'm just glad its happening.

So if Nintendo launches this, this or next year. Then they beat Sony's incompetence on a free network in offering a webstore quickly...

Like come on, it was 2 years after PS+ started that the damn PSN webstore started.... MS had theirs for much longer... this is just me being a butthurt PS3 owner during the stupid Sony years lol

If you have the stand-by functions turned on, it should download the game and be ready for you when you get home.

soon the wii u will cover all the launch features of the 360,
#next gen

Slow and steady wins the race?

With a free service, you can't really demand much; only when you start paying.

http://www.nintendo.co.uk/My-Nintendo/My-Nintendo-1096012.html

http://www.nintendo.co.uk/Misc-/Nintendo-eShop/Nintendo-eShop-Nintendo-3DS-and-Wii-U-109605.html

https://www.nintendo.es/Miscelaneo/Nintendo-eShop/Nintendo-eShop-Nintendo-3DS-y-Wii-U--109605.html

It finally happened guys! Took them some time.