06/09/2016 UPDATE
I am not sure when NoE updated the website design, but the new one seems pretty nice:
https://www.nintendo.es/
And finally a section of the website is dedicated to buying and downloading software directly from the site:
https://www.nintendo.es/Compras/Opciones-de-compra-en-la-web-oficial-de-Nintendo-1114919.html
Looks cool, NoE has finally caught up with NoA 
31/03/2016 UPDATE
Source: http://www.nintendo.co.uk/My-Nintendo/My-Nintendo-1096012.html
13/10/2014: Original OP
Original title: eShop webpage soon? Buy titles from work or vacations
Nintendo promised a web-based eShop ages ago. But for whatever reason, it has yet to materialize. Perhaps something is on the horizon though…
A few folks over on NeoGAF have managed to detect a live page for the web eShop. You can view it right here. While it’s clearly still a work in progress (and likely not meant to be accessed by the common user), it seems that there’s actually some functionality in place.
We’re hearing some reports that automatic downloading is working for Wii U, believe it or not. Users can enter a redeemable code on this page.
When will Nintendo officially launch the web eShop? That is unknown at present. But at the very least, it still appears to be development… and hopefully we’ll see it officially go live soon!
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Finally things are coming around.
