Absolute steal, grab one if you want one (and live in the UK obviously!): 

http://direct.asda.com/Xbox_One_Titanfall/003736104,default,pd.html

FYI: Asda, 2nd largest supermarket chain in the UK, owned by Wal-Mart.

What is original price in UK?

I won't be the only one who confused that £ with $, but I will definitely be the first!

£430. MS officially dropped the price to £399 just over a month ago. (~$135 drop since launch)

Good deal. But i would wait some more if i was interested in the X1, as the next price drop is not that far off, judging from the past.

Started at £429.99, then Microsoft did an official pricecut to £399.99. The PS4 is also £349.99 in the UK, and the Wii U is £200 for the Nintendoland Bundle, £179.99 if you're really lucky (Amazon had it at £179.99 for around a day)

They have had one small official price drop in one territory?

The Xbox 360 didn't get a price drop for 2 years?

So...which past are you referring too?

So this is basically puting the XBO bundle at the same price as a non-bundled PS4? damn.. nice deal. Also seems to hint that unlike US price difference, the UK already had a good parity between those two.

Or, if you already have on, get one for a friend!

That deal is too good to pass up!

The price difference between the 2 was similar in both countries.

In the US, the X1 cost 25% more than the PS4.

In the UK, the X1 cost 22.9% more than the PS4.
The X1 has seen a £30 price drop in the UK, bringing it to 14.3% more than the PS4.
This deal by Asda has, as we can see, gotten rid of that price gap AND added Titanfall into the bundle.
To be perfectly honest, it's a little bit worrying. Retailers should need to drop the X1 price by ~20% and add a free game, just 4.5 months after release.