Oops. Sorry I didnt realise there was info edited. LOL.

The article says Machina wrote the E-mail. How is it saying is Microsofts fault? I doubt with all its lawyers and its years of experience with Advertising that MS would make such a BIG mistake.

I find it funny peoploe twisting this onto Microsoft when the E-mail never came from them. Typical..

EDIT: Machina got caughht out last E3 with something else in the same way. So twice its Machinima, but becaue its Xbox this time its somehow Microsoft being ilegal? Machinima will get done for it if anyone. Microsoft made no such NDA.

The tthread title should be changed to be in line with the article.

<Update (1:55 pm Eastern, Jan. 21): Machinima and Microsoft provided Ars Technica with the following joint statement on this story.

"This partnership between Machinima and Microsoft was a typical marketing partnership to promote Xbox One in December. The Xbox team does not review any specific content or provide feedback on content. Any confidentiality provisions, terms, or other guidelines are standard documents provided by Machinima. For clarity, confidentiality relates to the agreements themselves, not the existence of the promotion.">

Here http://arstechnica.com/gaming/2014/01/stealth-marketing-microsoft-paying-youtubers-for-xbox-one-mentions/

It is true? i dont know, but i do know that in internet is easy to twist things, is easy to be biased against some company. Dont worry, Microsoft is the devil and everything that comes out of it is a danger to humanity

You know, normally people would look more thoroughly about who send the email and who put (or not) the confidentiallity agreement, but instead the internet go bananas about the topic

But of course, anybody that try to apply the benefit of the doubt is a xbox fanboy. Yes, i have a X360, but also a wiiu and a ps3 (and pc)

So now you know that every person who did this is thinking?  If you are paid to do something, you know that what you are doing will have some type of consequence.  Most People posting on here having quickly decided that this is wrong somehow.  So, why couldn't the youtubers come to the same conclusion if it is so obvious. 

What this really boils down to is that M$ is giving a pittance of $$$ to people for favorably mentioning their product.  This happens thousands of times every hour of the day all over the world.  Yet, because the gamers don't really want to know how the world works around them and want to "just play games".  When they find out that the company or product that they were never going to buy anyway is advertising in a different way than they were aware of, they freak out.  This whole thing is no big deal and people need to get over it.

You knew MS or someone would try to blam this on machima. They didn't do this on their own.........

They say it's illegal

I wonder why no one action yet if it's illegal,seems it's easy money to get and you don't even need to be Xbox owner