In videogames?

Not really.

First off... when you study consumer psychology,(which i have) one of the first things you learn is that every country is different because prefrences of different subgroups are based pretty much soley on socialization.

Some of that has gotten easier due to the hegemony of American Culture, but siginificant differences still exist.  (Its actually fascinating to notice how American culture has caused prefrences of people to change.)  

A fascinating shift has begun do to the rise of other countries like China in this regard.  Movies being changed to appeal more to the international market.

Which brings me to point two.  Any advertiser worth his salt would tell you that you don't build a product to suit one gender or subgroup.   Unless it's like... tampons or deoderent or something that specifically has to be tailored to a man or women based on biological needs

Instead you build a utlitarian product.   Then make specific advertisements that appeal to different groups.

For example, if you were to create a Turkey burger at Mcdonalds, traditional US advertising would suggest that you release 3 adds.

One that focuses on the health benefits to appeal to women, who are socialized to watch their weight.

One that focuses on how good the turkey burger looks and presumibly tastes and possibly how you can eat two instead of one, due to the reduced calories.  (Emphasizing the food, the health benefit is there, but not in terms of losing weight, but as more food)

and one where the food is smaller and less prominently focused.  Instead focusing on toys that you get with the Turkey Burger happy meal.

In that you serve 3 markets, with one product.  While each consumer see's a product tailored to them.

Ever think women gamers may avoid you because you are the type of guy that finds objectified women sexy?

I know a lot of women who play videogames... generally not the sort of thing they mention casually though because well, when they do it either results in Tits or GTFO or the men just fawning over them... or both.

These numbers are just going to get bigger as well.  SInce 70% of women between 12 and 24 play videogames.

Also, it's not Xbox gold subscribers no... it's about half a dozen specific research studies done on the topic.

Xbox actually lags behind as far as women partly due to it's pairing as part of the "dudebro" culture.  

As for volume.. that 43% of women buy 46% of the games sold.  The casual male market is greatly underestimated due to a general belief that people that hold the same demographics as us much match our behvior paterns.  Since videogames were seen mostly as a boy thing (though this is changing see the above demo) tons of guys mostly grew out of it, and just keep their systems around for the occasional sports game, huge blockbuster like COD or sentimental favorites (Zelda).

Maybe I should't direct this at you, but whatever.

Racism and sexism are both umbrella terms with no inherent meaning attached to them whatsoever any longer. The only reason they are used is because one gets the feeling that, whatever they mean, it is something bad. It relates on an emotional, not rational level, and places the user on an imaginary higher moral ground. So by definition you are prancing around calling things sexist purely on an emotional level and barely giving any reason besides a subjective standpoint on how things should be. 

Either way, that sort of social engineering is easily being trumped in the long term by the demographic shift. Like a memetic virus, is inherent falsehood (search youtube for "brainwashing Norway") can't stand the test of time -  take advantage you are already on Youtube and saerch for a few interviews with Eric Kaufmann, or similar scholars of political demography.

Annnnd I'm done. Don't know why I bothered to respond to this thread in the first place. I wish I could take it off my VGChartz Buddy thingy.

It's a serious point.

Considering that people can be totally douches to female gamers, they will tend to keep their anonymity among people who behave similar to the kind of people who act like that.  Even if they wouldn't act like that.

You don't see many people casually bring up their gay to the guy in the trucker hat and confederate flag jacket for example.  Chances are that dude is just another guy and not homophobic at all, still, not really worth the risk.

Ask most women who play games and they can probably tell you more then one horror story about how they lost a gaming buddy after revealing their gender.

No, sexy and sexism are not the same thing. But let's not pretend the video game industry doesn't have a problem with the objectification of women, and, in some extreme cases, the fetishization of violence against women.

It's a huge topic so I'll just chime in that regardless of which gender is objectified, anyone and everyone who appreciates immersion in games benefits from situationally appropriate clothing.

I was attempting to use the words racism and sexism in the most literal sense, without attaching any emotion whatsoever. For example, I wouldn't personally think there was anything wrong with creating a Korean MMORPG, but classifying Koreans as MMORPG lovers is technically racism. Also, "male demographic" and "female demographic" are sexist terms, as we are classifying based on gender. But that doesn't mean that what they are describing doesn't exist, or is even neccessarily a bad thing.

The only point I feel I was emotional rather than rational was dismissing his gender-specific requirement for marketing as outdated, as even though I think it is unnecessary and regressive, it is probably still a useful tool.

I checked my replies and I honestly can't see where I am prancing and emotional. I did what I felt was my best in withholding my personal views, and focused on trying to convey the meaning of sexism (which is the point of this thread). I'll check out the videos later; I watched the first couple of minutes of "Brainwashing Norway" and it seemed very interesting.

There is no certain set of rules, for a person to follow when he is expressing himself. I see nothing wrong with the video game industry at the moment.

There is no industry that is perfect. To me it is just attempts at censoring when you stop someone from depicting certain characters in a game in a certain manner. I think the blame ultimately goes on the person who gets upset enough to think he has a moral right to tell others what to do with their capital and time, and what they should do with their business. It is high time you realize that people who are making games are the one who put their money into it, not the ones playing it. The ones playing it pay for it to play the game, not to make it, and the ones making it are the ones responsible, ultimately to sell it. As people are not forced to buy a game, then they are not entitled to dictate what happens in it either.

Let us see then, how much MGS 5 sells. After all, it has openly come out and said that it is objectifying woman. Yes, that is wom(a)n. As in one person.

Should tell us the depth of the problem. Should bring things back in perspective too.

I also find it amazing that there have been conflicting arguments from the "objectification of women" side. One argument says that it is the reason why there aren't many women playing video games. The other says that it shouldn't exist because there are a lot of women playing video games.

Regardless. Video games are individual entities of their own. Each and every video game is an individual component of the industry. Saying video game industry is "objectifying women" is like saying video game industry doesn't "objectify women" because Mass Effect 3, Dragon Age 1, fallout series, and many other rpgs don't do it. Can't generalize video game industry as industry that proposes violence against animals because of games like pokemon, and many other games where creatures are harmed.

And ultimately, remember that you have the freedom of expression, because you can't harm anyone with it. It is just that simple.

You sound like a pseudo-intellectual feminist with very little understanding of men.

Men are turned on by naked women. Our brains are hard-wired to find them attractive.

OT: Feminists have been trying unsuccessfully for decades to censor sexy women in magazines, TV, movies and pornography. Video games are just their latest target.