Microsoft will attempt to sell another 25 million Xbox 360 units in the next five years, which would break the 100 million mark, the senior vice president of interactive entertainment business told OXM.
Speaking with the publication, Yusuf Medhi said in order to achieve this goal, the company will be "hitting new price points" and "getting new classes of entertainment" for the Xbox 360. The system will continue to be sold alongside the newly unveiled Xbox One, Medhi said.
"We believe over the next five years we can break a 100 million unit installed base," Medhi said. "That's something we're shooting for, it's not a financial plan as such, it's just rough numbers if you will. To sell another 25 million, half of those will probably come from replacements, but half will come from new buyers."