Hopefully this makes it clear to microsoft that it should have playlists that exclude some of the new multiplayer "innovations". They tried to cator to a new audience and ended up making a medicore experience for many longtime fans of the game. Halo: Reach was behind two Call of Dutys as well. But Call of Duty is declining in popularity. And to have fifa ahead of it should be outright embarrassing for 343 industries.
Halo 3 for comparision.
April after Halo 3 was released
http://majornelson.com/2008/04/15/live-activity-for-week-of-4-7/
April a years after Halo 3 was released
http://majornelson.com/2009/04/15/live-activity-for-week-of-april-6th/
April 2 years after Halo 3 was released
http://majornelson.com/2010/04/20/live-activity-for-week-april-12/
Halo 3 didn't drop out of the top 2 for more than the occasional week until Halo: Reach came out 3 years later. Halo 4 has dropped out of the top 4 only a few months after launch.
Halo 3 was the most played game on xbox live, 2007, 2008, and 2009.
http://majornelson.com/2008/01/04/top-xbox-live-games-of-2007/
http://majornelson.com/2009/01/04/the-top-20-live-games-of-2008/
http://majornelson.com/2010/01/11/the-top-20-live-games-of-2009/