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Forums - Microsoft Discussion - 'Women are the new core,' says Microsoft narrative designer

Adinnieken said:
1) This article has nothing to do with Kinect. Don't inject Kinect into this discussion because of the picture. The article is about women being a resurgent focus of game developers.

2) Neither Kameo nor Perfect Dark: Zero did bad because the protagonist was female. PDZ did bad because there were control/game play issues with the game. Kameo did poorly because it was geared more toward kids on a platform that had garnered a teen-young adult male following. Their review scores didn't help matters.

3) Every generation there is an attempt to capitalize on female gamers. Every generation it starts out strong and then tapers out. Kameo and PDZ are both perfect examples of this. Towards the end of the previous generation Microsoft made similar attempts to create a resurgence in development of female centric game development. Microsoft is a diverse company, made up of both males and females, the Xbox team consists of both male and female gamers. Compare that to most Japanese companies. Microsoft has an interest in not only developing a broad array of games, but fostering that development throughout the industry.

4) The challenge of efforts to foster development of games centered on women and girls is that it can backfire. For example: Barbie's Horse Adventures. A game that was neither good, nor beneficial. If, as others have mentioned, the game isn't a compelling game with a good, interesting story, the game will flop.

In this respect, I don't see Kameo as a flop. It was a good game that didn't do well. Had it gotten a sequel, had that sequel been longer, it might have continued as a strong series for the Xbox 360 and beyond. I do see Perfect Dark Zero as a bit of a flop. The game, from what I understand, although reasonably good reaches a point where it breaks down in game play. Unlike PDZ, Kameo didn't already have an audience. It was a new IP. The fact that it didn't do particularly well, isn't that surprising. The problem was PDZ. PDZ had a built-in audience, the previous players of the game. Had the game been better. A better story with better game play, it would have done much better. The protagonist in the game had no impact on the enjoyment of the game, the game itself did.

5) I think this is a Jerry McGuire moment. For those who understand the reference, the memo. An attempt to position ones-self separate from the core industry to point out a deficiency within the whole. The problem is women don't want to be a special, marginalized group. As one other commenter pointed out, they just want good games including some that feature female protagonists.

What the original article discusses is a worthy topic. Both Eastern and Western games need to feature a broader range of gamers, rather than simply being white male centric. Japanese games have often gotten away with it because the protagonists are often gender ambiguous in look. Women can identify with them, as well as men. In Western games however that isn't so much the case.

Lionhead, by far, made the most progress in this generation with expanding the boundaries. Fable II (I haven't played Fable III) gave gamers the ability to choose their characters ( a feature also available in other PRGs) but went above in allowing those characters to develop and participate in sexual relationships with both male and female NPCs. Those characters could also even change gender if they so desired.

With that said the take-away from this should be, "We as game developers need to broaden our audience with protagonists that include the wide array of gamers who buy and play our video games."

If you check out the the gamespot link you will find out they use Elizabeth(BioShock Infinite) for the article,not Kinect like OP's using

(look at op's name)oh of course,another way to shit on MS

http://asia.gamespot.com/news/women-are-the-new-core-says-microsoft-narrative-designer-6406037



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VGKing said:
Can't say I'm surprised Microsoft thinks this way. There is a flaw is this logic though. Even IF women are the new core.....what makes you think they like to play Kinect? I've met some "girl gamers" and they play the same games I do.

Other than OP's picture(and it's not even from the article),this wirter never talked about Kinect



I would sure love to meet all these cool new core women. They should come post in the women welcome thread and introduce themselves... #thewomenz



D-Joe said:
VGKing said:
Can't say I'm surprised Microsoft thinks this way. There is a flaw is this logic though. Even IF women are the new core.....what makes you think they like to play Kinect? I've met some "girl gamers" and they play the same games I do.

Other than OP's picture(and it's not even from the article),this wirter never talked about Kinect

"Women are the new core"

This implies that they'll be focusing even more on Kinect and getting new episodes of Desperate Housewives on Xbox live. That's what it means. 



VGKing said:
D-Joe said:
VGKing said:
Can't say I'm surprised Microsoft thinks this way. There is a flaw is this logic though. Even IF women are the new core.....what makes you think they like to play Kinect? I've met some "girl gamers" and they play the same games I do.

Other than OP's picture(and it's not even from the article),this wirter never talked about Kinect

"Women are the new core"

This implies that they'll be focusing even more on Kinect and getting new episodes of Desperate Housewives on Xbox live. That's what it means. 

http://asia.gamespot.com/news/women-are-the-new-core-says-microsoft-narrative-designer-6406037

"A narrative writer for Microsoft Studios has said that "women are the new core" and that creating more diverse stories, including more female characters and ethnicities, will make for better games."

A writer talk about Kinect game?lol

Where is Kinect in the article?well of course,you WANT only read the title because people can start shit on MS as usual

And woman=Kinect sounds so stupid for me since my ex-gf love diablo 2 and play diablo 2 better than me,it also make me never play any diablo anymore



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There is one genre that always had pretty much equal number of male and female gamers - P&C adventure games. With few recent higher profile games from the genre (or variation of it), like Heavy Rain and Walking Dead, being critical and commercial success, I tend to believe that this might be the path lot of devs are willing to take to attract more women into gaming.



D-Joe said:
VGKing said:
D-Joe said:
VGKing said:
Can't say I'm surprised Microsoft thinks this way. There is a flaw is this logic though. Even IF women are the new core.....what makes you think they like to play Kinect? I've met some "girl gamers" and they play the same games I do.

Other than OP's picture(and it's not even from the article),this wirter never talked about Kinect

"Women are the new core"

This implies that they'll be focusing even more on Kinect and getting new episodes of Desperate Housewives on Xbox live. That's what it means. 

http://asia.gamespot.com/news/women-are-the-new-core-says-microsoft-narrative-designer-6406037

"A narrative writer for Microsoft Studios has said that "women are the new core" and that creating more diverse stories, including more female characters and ethnicities, will make for better games."

A writer talk about Kinect game?lol

Where is Kinect in the article?well of course,you WANT only read the title because people can start shit on MS as usual

And woman=Kinect sounds so stupid for me since my ex-gf love diablo 2 and play diablo 2 better than me,it also make me never play any diablo anymore

So only women can enjoy female lead characters? That doesn't make sense. Taking a look at Microsofts strategies these past few years, combined with this article(which I read in full before commenting) only leads me to conclude that this is their reason for including Kinect 2 with every Xbox 720. 

If women are the new core, that doesn't mean you need to create new experiences for women since the "girl gamer" out there is happy enjoying Bioshock Infinite or Gears of War just like the rest of us. 



rutea7 said:
Also I don't own the system cause I chose not to and as a female gamer should have a say in this. I want to play good games and like jay said its not about playing a female, I love my oldschool ff games where the protagonists are male. Cloud, squall, zidane. As long as its a good story I'm in.

That's what I think.  A lot of what I'm reading from people in the industry sounds artificial, like these developers and publishers are looking at the demographics and then rushing out to force in more female characters for the sake of appealing to female gamers.  It comes across as really contrived.  If your writers bring you a good story with a good main character, then go with it; don't try to change it into a female OR male for the sake of marketing.  As a consumer, that feels insulting.

When I read a novel, I'm not worrying about what gender the main character is.  When I watch a new series, I'm not throwing it aside if it's not a male hero.  Why do they think games should be any different?  It should be what fits the concept.  The quality is the important part.

I think there have been more than enough successful female characters for people to finally stop worrying about a female lead being bad for sales.  



VGKing said:
D-Joe said:
VGKing said:
D-Joe said:
VGKing said:
Can't say I'm surprised Microsoft thinks this way. There is a flaw is this logic though. Even IF women are the new core.....what makes you think they like to play Kinect? I've met some "girl gamers" and they play the same games I do.

Other than OP's picture(and it's not even from the article),this wirter never talked about Kinect

"Women are the new core"

This implies that they'll be focusing even more on Kinect and getting new episodes of Desperate Housewives on Xbox live. That's what it means. 

http://asia.gamespot.com/news/women-are-the-new-core-says-microsoft-narrative-designer-6406037

"A narrative writer for Microsoft Studios has said that "women are the new core" and that creating more diverse stories, including more female characters and ethnicities, will make for better games."

A writer talk about Kinect game?lol

Where is Kinect in the article?well of course,you WANT only read the title because people can start shit on MS as usual

And woman=Kinect sounds so stupid for me since my ex-gf love diablo 2 and play diablo 2 better than me,it also make me never play any diablo anymore

So only women can enjoy female lead characters? That doesn't make sense. Taking a look at Microsofts strategies these past few years, combined with this article(which I read in full before commenting) only leads me to conclude that this is their reason for including Kinect 2 with every Xbox 720. 

If women are the new core, that doesn't mean you need to create new experiences for women since the "girl gamer" out there is happy enjoying Bioshock Infinite or Gears of War just like the rest of us. 

Woman are new core=male are not core anymore?And take a look what's his job:writer,write a story,why would that automatically mean Kinect games?the fact it's it means every type games,that's why the article using Bioshock picture not some Kinect pictures

"If women are the new core, that doesn't mean you need to create new experiences" Oh so while you guys always love to bashing MS only make same shooters,right now you want them only make same shooters?wtf is that?when new experiences=change the controller type?

"Including Kinect 2 with every Xbox 720."

Well maybe according to rumors,but what's the point to bring this in here?including Kinect 2 with every Xbox 720=every game will required use Kinect to play?

 

He just said the audience got wider,not thinner

 

"Abernathy also said that more diverse games would be good for the business of the games industry, because more diversity would bring in a wider audience and therefore generate more money. "But you need to persuade people that it's OK, and won't hurt sales but might help them," he said.

 

"Nobody in the room admits to being against making characters female or nonwhite," he added. "But they're scared because they don't know how to defend that choice to their bosses."

 

"Our industry, our art, and our business stand to gain in every sense simply by holding a mirror up to our audience and reflecting their diversity in what we produce," Abernathy said."

 

 

Btw,for people believe MS will ONLY make Kinect games

http://neogaf.com/forum/showthread.php?t=511206&page=28



rutea7 said:
Funny... Women have been accounted as core market in Asian countries since like always. There hasn't been exactly a lack of strong female leads. There could be more but I don't feel there's a lack.
Ubisoft did great with Aveline in ACIII: Liberation, Lara Croft just got "reborn", Lightning is a strong character and there's plenty more.

Is Microsoft just opening up to this? Maybe they have a new IP with a female protagonist. Let's hope its not kinect yoga.

You  named 3 female lead games. Now think of all the male lead games. I could name 10 new games that came out in just the last 2 weeks. Obviously we can't expect an even 50/50 ratio. That simply isn't the ratio of core female gamers vs male gamers. But it needs to be better than 95/5 which it currently is.