'Women are the new core,' says Microsoft narrative designer

[VGKing]

D-Joe said:

VGKing said:
Can't say I'm surprised Microsoft thinks this way. There is a flaw is this logic though. Even IF women are the new core.....what makes you think they like to play Kinect? I've met some "girl gamers" and they play the same games I do.

Other than OP's picture(and it's not even from the article),this wirter never talked about Kinect

"Women are the new core"

This implies that they'll be focusing even more on Kinect and getting new episodes of Desperate Housewives on Xbox live. That's what it means.