Sony have been advertising in the UK absolutely tonnes this holiday.

Saying that, 90% of it is the Vita advert and about 10% is the family-PS3 advert. Haven't seen anything for Wonderbook yet, although I did see an advert for it in a bus stop yesterday.

Nintendo are ramping up their advertising too, though. I've seen the Professor Layton/3DS advert in pretty much every ad break while watching TV today. And a few Wii-U ads scattered in there too.

And are the ads any good???? Or at least decent????? Sony has a record of bad advertising.

Finally, do you think ads have helped to move hardware/software in the UK?????

Im talking about the  willingness for Microsoft to put out a budget multiples of what Sony provides in the west. The commercials might be strong in the UK but in the US Microsoft commercials can be seen 6 out of 10 times because they make not only the exclusive commercials but the multiplats as well.

i wouldn't know about TV ads since i don't watch TV anymore

Just watched the NFL on CBS and FOX for the 1 o'clock games, Sony finally advertising Playstation Allstar battle royale, looks good.

Well I don't think it's about 1 or 2 sentences to sell the game.  I think it's about getting people interested enough to check out a developer walkthrough or any gameplay video for that matter, but I'll play your game.

Infamous:  "Play as Cole Mcgrath, an electrically superpowered hero...or villain depending on YOUR choices.  Upgrade your new powers and fight gangs led by other superpowered beings in the open world of Empire City.

I like Resistance 3 and think it can stand on its own so I'll do 3:  "Humanity is on its last legs as most of the world's population has been either killed or converted by the mercilous chimera.  As Joseph Capelli you must travel across country and get to New York by any means necessary to save your family.  (I'm going to use 3 here sorry) Infect, freeze, or suck your enemies into a black as a massive, upgrading arsenal is at your disposal to destroy this alien menace."

did you realize he isn't from usa? yesterday alone i saw advertisement for wonderbook bundle, skylanders bundle, psabr for ps3 ad mentioning that you can buy it for ps3 and get if free on vita and the 199€ ps3 model + maxdome ad and fifa for vita ad (on sky when i watched german bundesliga)

do you know that playstation is one of the main sponsors of the champions league? that alone could cost more as the whole ad campaign of microsoft for the xbox in a whole year in germany and some other countries^^

the only ad i saw here for something xbox related in the last weeks was an ad of a retailer selling the console with some games for whatever price, nothing more and that before christmas...

True. There's nothing wrong with Sony marketing. In fact I thought the Vita ads around Black Friday were pretty good.

The PS3 Super Slim is a different story though....I didnt' see any ads marketing this NEW PS3 at all...only those who follow gaming news would know about it.

I think they had good marketing with Butler, but after the marketer who made the commercials/characters left, good marketing left with him. I only saw the "movie trailer" like commercial for Resistance 3, I didn't see the butler commercial. Plus Sony just fired their marketing division for being shitty so it'll be a while before they get everything on track.

The fact that it seemed that everybody died kind of left a very bad taste in my mouth. I liked Infamous 1 but Infamous 2 just seemed too repetitive.