By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sony Discussion - Kaz lays out future...

Sal.Paradise said:
logic56 said:

 

the new Sony only Xperia line looks amamzing

 

Well fuck me, they look sexy. 

On topic: Sony is doomed etc etc 

they really are

I thought the little trasparent strip on the bottom is a nice touch



Around the Network
kowenicki said:


They may already be making a small profit on each device (dont think anyone really knows)... but given the R&D thus far and other associated costs, even Kaz thinks it will take about 3 years for it to be a profitable venture

Given its shocking sales start it will possibly be even longer or never actually achieve over-all profitability.

I have a quick question, do costs of R&D occur over their regular timeframe, or are they pushed forward to date of launch?

ie; would Sony be reporting R&D costs now or later?



logic56 said:
kowenicki said:
logic56 said:
Rath said:
logic56 said:

looks like gaming isn't going anywhere nor is it talked about as if it is a drain, if in fact it's a core pillar, I said hell yeah

bring on E3, bring on PS4

I expect ps4 to not be release to 2014, announced next year

 

so much for "ITZ LOSING TEH MUNNIES!!"

told you so, now you see why they aren't worried, I excpect big things from Vita and PS3 at E3

also Very interested in seeing what they are going to do with Suite platform with upcoming  mobile devices

the new Sony only Xperia line looks amamzing

 

 

I thought everyone knew the gaming division was now profitable? It was in the years following the PS3 launch that the division was 'losing teh munnies' in the billions.

Edit: While very vague I'm willing to have a bit of faith in Kaz to turn it around - he managed it with the gaming division.

nah man, these past few I had to fight with people who refused to believe the Vita was making money, I mean I can understand why but that still doesn't excuse it, hopefully this shuts that lot right up


They may already be making a small profit on each device (dont think anyone really knows)... but given the R&D thus far and other associated costs, even Kaz thinks it will take about 3 years for it to be a profitable venture. 

Given its shocking sales start it will possibly be even longer or never actually achieve over-all profitability.

that was my point, where were you in the other threads

and yeah the start isn't the best but being that they're aren't losing money like with the ps3 I believe they are in a better position. PS3 was not just selling badly it was losing a FUCKTON of money at the same time, Vita sales may be poor but given the fact that it isn't burning a hole in their pocket gives them room, not much room, but room non the less, to take actions necessary to to get things to pick up, whether that be small price cut, including a memory card, announce big games, etc, people want to live in a world where not only is the Vita selling bad, it's losing money and that there is nothing Sony can do about it.

Sony's been in this industry for over 15 years, created two market leaders that dominated in a way Nintendo could only dream of, and not a single console sell less that 60 million units, and ALL of which do find significant support, some from the start other later but they get support,  I find it hard to believe that they would release the Vita under any less circumstances, why go through the trouble of making it affordable, (3DS was 250 at the time of the Vita price and funny how everyone forgot that before the price was announced given the significance of the specs the thing wasn't suppose to be less than 400-500 dollars without memory cards), making it easy to develop for, announcing support form all those developers if those guys were doing nothing and Sony really had nothing.

IT'S THE LAUNCH, I don't now how many times I have to keep saying that, and launches are vindictive of shit especially in Sony's case, anything can happen from now until the end of this year, and with E3, Gamescom, and TGS not even here yet, it just makes no sense to count them out now. The best thing about going low is that you know what low is, and no one has hit a low like Sony has this gen. Every single thing they could rectify has been rectified with Vita, the device design philosophy it's self is a strait kick in the nuts to what went in the ps3

Ask yourself how can Sony not have a plan for Vita if now it's revealed gaming is not only important to Sony, it is 1 of the 3 core pillars of the company. I take their silence as the clam before the storm, and the storm is coming and it's gonna be amazing. The Vita has me all giddy like the ps3 did not because of what it's shown but what it's capable of being shown. I fully expect Sony to blow the doors off of conventional handheld gaming providing experiences never seen before, just like they did with the ps3, and before you all start, screw casuals on Vita, Sony has a venue for them and that's another point. People went on and on about how the Vita was suppose to compete with smart phones and tablets and how Sony must be mad for not targeting the Vita towards those markets completely forgetting the fact that Sony makes Smart phones....and tablets. I mean and I know it's just a shot in the dark but, if Sony wanted to compete in the smart phone market they would use...oh I don't know...their own smart phones?? nahh they should use their dedicated handheld clearly that makes more sense *oh wait*

The Vita will be the Niche dedicated handheld for the hardcore looking for groundbreaking games with depth, Xperia/Android line through PlayStation Suite will be the casual venue for all the smart phone/ tablet angry bird fanatics. Vita will never break sales records but like the ps3 it won't matter, because the games will be there, and they're gonna be awesome, just wait.

I urge you haters to resist the need spit venom every chance you get least it come back to bite you in your ass.

Thanks for cheerleading ,ignoring the fact 10000 people lost their jobs and your beloved Sony just lost 4billion dollors because if Sony want thrive off blind opimism to make a profit and be viable again they know who to call.



Without order nothing can exist - without chaos nothing can evolve.

"I don't debate, I just give you that work"- Ji99saw

Ji99saw said:
logic56 said:
kowenicki said:
logic56 said:
Rath said:
logic56 said:

looks like gaming isn't going anywhere nor is it talked about as if it is a drain, if in fact it's a core pillar, I said hell yeah

bring on E3, bring on PS4

I expect ps4 to not be release to 2014, announced next year

 

so much for "ITZ LOSING TEH MUNNIES!!"

told you so, now you see why they aren't worried, I excpect big things from Vita and PS3 at E3

also Very interested in seeing what they are going to do with Suite platform with upcoming  mobile devices

the new Sony only Xperia line looks amamzing

 

 

I thought everyone knew the gaming division was now profitable? It was in the years following the PS3 launch that the division was 'losing teh munnies' in the billions.

Edit: While very vague I'm willing to have a bit of faith in Kaz to turn it around - he managed it with the gaming division.

nah man, these past few I had to fight with people who refused to believe the Vita was making money, I mean I can understand why but that still doesn't excuse it, hopefully this shuts that lot right up


They may already be making a small profit on each device (dont think anyone really knows)... but given the R&D thus far and other associated costs, even Kaz thinks it will take about 3 years for it to be a profitable venture. 

Given its shocking sales start it will possibly be even longer or never actually achieve over-all profitability.

that was my point, where were you in the other threads

and yeah the start isn't the best but being that they're aren't losing money like with the ps3 I believe they are in a better position. PS3 was not just selling badly it was losing a FUCKTON of money at the same time, Vita sales may be poor but given the fact that it isn't burning a hole in their pocket gives them room, not much room, but room non the less, to take actions necessary to to get things to pick up, whether that be small price cut, including a memory card, announce big games, etc, people want to live in a world where not only is the Vita selling bad, it's losing money and that there is nothing Sony can do about it.

Sony's been in this industry for over 15 years, created two market leaders that dominated in a way Nintendo could only dream of, and not a single console sell less that 60 million units, and ALL of which do find significant support, some from the start other later but they get support,  I find it hard to believe that they would release the Vita under any less circumstances, why go through the trouble of making it affordable, (3DS was 250 at the time of the Vita price and funny how everyone forgot that before the price was announced given the significance of the specs the thing wasn't suppose to be less than 400-500 dollars without memory cards), making it easy to develop for, announcing support form all those developers if those guys were doing nothing and Sony really had nothing.

IT'S THE LAUNCH, I don't now how many times I have to keep saying that, and launches are vindictive of shit especially in Sony's case, anything can happen from now until the end of this year, and with E3, Gamescom, and TGS not even here yet, it just makes no sense to count them out now. The best thing about going low is that you know what low is, and no one has hit a low like Sony has this gen. Every single thing they could rectify has been rectified with Vita, the device design philosophy it's self is a strait kick in the nuts to what went in the ps3

Ask yourself how can Sony not have a plan for Vita if now it's revealed gaming is not only important to Sony, it is 1 of the 3 core pillars of the company. I take their silence as the clam before the storm, and the storm is coming and it's gonna be amazing. The Vita has me all giddy like the ps3 did not because of what it's shown but what it's capable of being shown. I fully expect Sony to blow the doors off of conventional handheld gaming providing experiences never seen before, just like they did with the ps3, and before you all start, screw casuals on Vita, Sony has a venue for them and that's another point. People went on and on about how the Vita was suppose to compete with smart phones and tablets and how Sony must be mad for not targeting the Vita towards those markets completely forgetting the fact that Sony makes Smart phones....and tablets. I mean and I know it's just a shot in the dark but, if Sony wanted to compete in the smart phone market they would use...oh I don't know...their own smart phones?? nahh they should use their dedicated handheld clearly that makes more sense *oh wait*

The Vita will be the Niche dedicated handheld for the hardcore looking for groundbreaking games with depth, Xperia/Android line through PlayStation Suite will be the casual venue for all the smart phone/ tablet angry bird fanatics. Vita will never break sales records but like the ps3 it won't matter, because the games will be there, and they're gonna be awesome, just wait.

I urge you haters to resist the need spit venom every chance you get least it come back to bite you in your ass.

Thanks for cheerleading ,ignoring the fact 10000 people lost their jobs and your beloved Sony just lost 4billion dollors because if Sony want thrive off blind opimism to make a profit and be viable again they know who to call.

*not even worth the effort*



What I cannot understand is how the stock price went UP after this announcement. Sometimes, I think investors like job cuts more than they like hate money losses. And with Sony, the losses (paper and real) are nearly $10B USD over the last four years.

How does this relate the Playstation brand? One thing is that as a "pillar" it will be expected to pull its weight. It is even thought as a unit to bring all of Sony back to profitability (http://www.vg247.com/2012/01/11/hirai-playstation-to-lead-sony-back-into-profitability/). That could translate into a much different approach to the gaming side of things than in the past as the division will be looked upon to fund others rather than be funded by other units.

For example, while there are reports that Vita is being sold for more than its production cost (at its current $249 USD) (http://www.gamesthirst.com/2011/06/08/ps-vita-will-be-profitable-on-day-one/), Kaz himself is quoted last year as saying it would take three years and 70M in sales for the venture to be profitable (http://www.pocketgamer.biz/r/PG.Biz/PlayStation+Vita/news.asp?c=30520). Given the current sales trends, it is doubtful the Vita will sell better than the PSP over the next three years. But cutting price will increase the number of units that have to be sold to recoup the start-up costs and too much of a cut could push the unit into a per-unit sales loss.

Likewise, the inability to front money from other divisions could be the reason for the great variation in rumors on the PS4's power (slight jump to big jump over the PS3) and timetable (2013? 2014?). Sony is still trying to pay off R&D for the PS3 and cannot turn elsewhere in the company for the start-up funds.

Finally, that same lack of funds in other division and drive to be profitable in gaming may make the company less able/more hesitant to "fund" third-party exclusives.

My advise:

Sony's best bet would be to put a machine out there that is more capable than the WiiU but not overboard like the Xbox 720. It would need to come out about the same time as Microsoft's next console. And it needs to forget about Move which has not caught on but rather "stick to the knitting" and offer involved gaming experiences for game players.

Also, it cannot do something which might disrupt sales chains -- like prohibiting used games from playing. That would lead to GameStop probably not carrying the unit in the US (or globally) which could stunt sales. (Sega offended KB Toys when it per-released the Saturn in May 1995. The mall-based toy store chain NEVER carried the console. Thus, if you went there, you bought the competition. So doing something that causes a place where people are looking to buy your product to not carry it is not a good move.).



Mike from Morgantown



      


I am Mario.


I like to jump around, and would lead a fairly serene and aimless existence if it weren't for my friends always getting into trouble. I love to help out, even when it puts me at risk. I seem to make friends with people who just can't stay out of trouble.

Wii Friend Code: 1624 6601 1126 1492

NNID: Mike_INTV

Around the Network

Well. It certainly gives credibility to the rumors of the upcoming ps4. That it won't be a real powerhouse and will include off the shelf components. They are probably aiming for early profitability.

I hope that they manage to turn things around :P.. While still retaining quality products.



Check out my game about moles ^

Staude said:
Well. It certainly gives credibility to the rumors of the upcoming ps4. That it won't be a real powerhouse and will include off the shelf components. They are probably aiming for early profitability.

I hope that they manage to turn things around :P.. While still retaining quality products.

because the Vita isn't a powerhouse with off the shelf components



logic56 said:
Staude said:
Well. It certainly gives credibility to the rumors of the upcoming ps4. That it won't be a real powerhouse and will include off the shelf components. They are probably aiming for early profitability.

I hope that they manage to turn things around :P.. While still retaining quality products.

because the Vita isn't a powerhouse with off the shelf components


How is that related to what I wrote ?

 

Not only was the vita created before this happened, the vita does contain off the shelf components. If you are referring to it being a powerhouse, sure, it is, for a handheld, but phones are expected in the near future with the same specs.

 

You can't draw direct lines between the PS4 and the VITA... For a lot of reasons. You should be able to realise yourself that while sony was loosing money back then, with everything that's happened afterwards, their situation has completely changed since they announced the VITA.. And not for the better.

Like I said, It falls in line with the rumors. I'm not saying the machine WILL CERTAINLY be a certain way, but it makes sense. The ps1 and the ps2 weren't the strongest consoles of their generations, yet, they were the most successful. It stands to reason that sony would fall back on their older strategies and we have already seen them start to recycle some ideas from the ps2 era. .. How todays market would react to the ps4 not being a powerhouse though, I don't know.



Check out my game about moles ^

Wait I don't understand what these analysts and arm chair analysts wanted out of this presentation...did anyone actually expect him to give out the details on ALL the steps that he is going to make at this time? Right after the 10k job cut? LOL people must think this man is an idiot or something to do that. I think the fact that some drastic measures have been taken already and also the fact that he is practically saying such cuts/changes will continue is good enough. Kaz himself is taking over the tv division which instills confidence in the shareholders which combined with the above factors increased their stock value. It's not rocket science.

The tv division needs some major changes and sony does need to come up with things to wow others, even if they are considered as gimicks by some. It will help them improve their brand image. sounds like Kaz understands this too. Best of luck to him



In-Kat-We-Trust Brigade!

"This world is Merciless, and it's also very beautiful"

For All News/Info related to the PlayStation Vita, Come and join us in the Official PSV Thread!

I still have a hard time seeing how they're gonna realise their expected turnaround...

Then again, after 4 years of this I've kind of lost faith in their ability to run a company.