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kowenicki said:


They may already be making a small profit on each device (dont think anyone really knows)... but given the R&D thus far and other associated costs, even Kaz thinks it will take about 3 years for it to be a profitable venture

Given its shocking sales start it will possibly be even longer or never actually achieve over-all profitability.

I have a quick question, do costs of R&D occur over their regular timeframe, or are they pushed forward to date of launch?

ie; would Sony be reporting R&D costs now or later?