Perhaps you can help me understand why Microsoft heavily advertising a new product is considered bad or outlandish? I simply dont understand the derision that is sometime thrown around regarding this advertising budget.
Perhaps some think that Sony would never do something like that...as if advertising was a BAD thing, or that NOT advertising, somehow was a BETTER thing.
In 2010, per this article, Sony's complete advertising budget was estimated to be around $5 Billion USD. I'd be shocked if they didn't use it all. NOw they wouldn't have used it all on the Playstation to be sure, but we are NOT talking about a company that is not spending/has not spent a TON of money on advertising.
Back on topic, I'm not sure that there is a market for a $250 handheld, even with the tech that the Vita brings to the table, but I'm glad that Sony is dedicated to giving it every chance to succeed.
It's considered outlandish, because they spent more advertising the 360 than Nintendo did advertising the Wii and DS combined.
That article mentions a figure covering a few years and specifically mentions it was used to advertise across Sony's huge range of products.
It's a good point to show that Sony are no stranger to spending big on advertising, but I think the reason contention exists on this $500m issue is because there's a lack of information. Some sources seem to claim it was all spent within a short period of a few months pushing Kinect alone, while I've seen some posters claim it was probably spent over the course of a year or so and also included general 360 advertising. Then there's the dispute over whether $500m is considered a large figure for advertising in the industry or not. Judging from Nintendo's advertising budget, $500m is big. In the context of advertising spend per platform, MS spent more on one platform than any of the others, by quite a huge number. (This is assuming Sony isn't some how actually spending more than MS or Nintendo.) However, if one were to believe that the $500m was actually all spent on Kinect over the course of a short period of time (6 months or so) then the figure looks, and is by all available information, absolutely enormous.
These sort of disputes wouldn't exist if all the information was readily available. (I'd love to see figures on how much Sony are spending on the PS3 alone.) If this information is actually available, I haven't seen it, but I'd like to.
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