Thursday 24-Feb-2011 10:09 AM Platform holder lays down gauntlet to Apple
Sony Ericsson UK marketing manager David Hilton has claimed that using the Xperia Play, aka the PlayStation Phone, is "much cooler than using an iPhone".
It's also likely to cost "the same or probably a little bit less" than Apple's handset, he said at Mobile World Congress last week:
"The first thing this does it put Sony Ericsson firmly back in the game of smartphones," Hilton told UK newspaper Metro.
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"It puts our smartphones out there with the latest Android technology, the benefits of that coupled with the best of Sony technology that make using a Sony Ericsson much more satisfying, much more enjoyable and frankly much more cool than using an iPhone."
Hilton also suggested that Xperia Play may face slight competition from another Sony product, NGP.
"If someone wants the ultimate gaming machine and is prepared to wait until later in 2011, then the NGP might be for them - but they would have to carry another smartphone and many people don't want to do that."
Play.com has started taking pre-orders for the Xperia Play. The retailer is charging £519.99 for a black, sim-free, unlocked version of the device, which it says will launch on March 28.
Via [CVG] _________________________________________________________________________________________________ These are some Interesting comments, at the very least it's good to know it won't retail for more then an iphone.
