Your saying a generic phone that is running generic android and looks like every other generic phone with a keyboard is cooler than a one of akind iphone? Bullshit...

that phone cant touch the iphone, the iphone is way more value for your money one being the iphone is HD the xperia play is not and the app store and itunes are beasts when it comes to (good) content

I hate the iPhone too.

How much will this Xperia Play thing cost?

I mean, how do u see it, how much does an iPhone 4 cost in USA?

In Sweden it's around 700 Euros.

It's cool until you tell someone the name and further explain why it's cool.

Regular smartphones here usually start at 199$, on contract and probably the Play will too.
On a contract (which is basically required) iPhones are 199$ and 299$.

oops double post

Saying your product is 'cooler' than something else is pretty uncool.

I'll stick with my iPhone the apps are just insane, If I want to play a dying handheld like the PSP Its a lot cheaper to buy one.

About as cool as a Atari Lynx with a 1980's moble phone duct taped to it.

hmm... I'm more likely to get an NGP than this.