Company to focus on 3D console space.

March 23, 2010 - Sony fans should not expect a 3D PSP announcement anytime soon. 

In an interview with IGN, SCEA's Director of Hardware and Marketing John Kollersaid the company is only focusing on the 3D console space right now. 

"Our focus on 3D right now is on the console," he said. "There's a tremendous amount of opportunity on PlayStation 3 with 3D. The amount of interest in 3D from the retail side and game publishers is off the charts. We know we have a hit with 3D on PS3 and we're going to concentrate our efforts there." 

Koller also questioned today's announcement of the Nintendo 3DS, saying he wasn't sure if there is a market for 3D handheld gaming with a younger audience. 

"I think it remains to be seen where Nintendo goes with 3D on a portable," he added. "Having been in the portable space for quite awhile, I think it's an interesting move but one I'd like to see where they go from a demographic standpoint. 8 and 9 year olds playing 3D is a little bit of a stretch given where some of our research is right now." 

Check back with IGN tomorrow for our full interview with John Koller.

LINK HERE

Good reponce sony well said!

Sony saying something reasonable. Hooray!

Didn't Sony get the note that Nintendo products aren't only bought by 8 and 9 year olds?

A very respectable response.

I think he was referring to the main demographic of the Nintendo DS.

Now if you'll excuse me for a bit, I think may as well look up demographic charts.

yes but what happens if 2 years from now they have 3d in their portable system? Thankfully it's not just an offhand rejection of it. So if latter they see people like it and want it why not? It will be interesting to see if 3d takes off with the consoles or handhelds.

The DS' successor was announced??!!

Nice PR! :D as entertaining as the trash talks are, from time to time these responses are also golden

Translation: "Why didn't we think of it first?"