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Forums - Sales Discussion - 2007 Sales to Date

I'm preparing a bunch of graphs, charts and data for a big report on half year sales data.  I began by compiling sales for 2007 data - worldwide hardware data - in all three regions.  As of the ioi's adjustment upwards for console sales in Europe today 5/27/07, I have come up with the following sales for 2007:

Wii ~ 4,552,000 (227,600 sold on an average week)

PS3 ~ 2,156,000 (107,800 sold on average week - launch greatly impacts average - most weeks are close to 75,000)

360 ~ 1,980,000 (99,000 sold on average - but much lower since the week ending March 4..more like 85,000 each week)

That is a grand total of ~ 8,688,000 consoles sold in the 20 weeks of 2007 (Jan 1 to May 20).  Out of total units sold, Wii accounts for ~52.4%, PS3 accounts for ~24.8%, and 360 accounts for ~ 22.8%.  Now, to those of you surprised at PS3 being ahead of 360 - my data (from this website) shows that PS3 has outsold 360 worldwide for five weeks this year - with one of these weeks being the huge Europe launch week.  That said, removing the European launch week numbers, puts PS3 well behind 360 for the year.  During launch week for PS3 in Europe it also outsold Wii worldwide, although to date, that is the only week since both consoles have been out that Wii has been outsold by PS3.  Starting the week ending April 29 however, 360 and Wii have both been outselling PS3 - despite the proximity to the launch.

Since the start of the year, Wii has never sold less than 160,000 units per week, while PS3 has already had sales of 50,000 or less twice (to be fair - only once since the system has been out in Europe).  360 sales have never dipped under 66,000 - but they have never risen above 144,000 per week either. 

When we reach 26 weeks of data for 2007, I will post a much deeper news story on all the facts & trends I see happening in 2007 for 6 months of data.



People are difficult to govern because they have too much knowledge.

When there are more laws, there are more criminals.

- Lao Tzu

So the consoles have sold like this for the last 4 weeks:

1) Wii

2) Xbox360

3) PS3

With the Wii having a substantial lead on both. Good to know, thanks Source! 



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I think the most important trend we're going to see is the post-Golden Week average, as it's going to most likely continue sales trends worldwide between now and August. IE, with the PS selling sub-9k in Japan, and around 40-45k a week in the US/Europe combined, I believe we will see the numbers hover around that data for quite some time. Therefore, I believe 50k a week will be the PS3 average. The 360 has had a sizable boost since the Elite came out, but I wonder how well it'll do. Right now should average (after TB/Forza) around 4k in Japan, 50 to 55k in the US, and 25k in Europe. Therefore, the 360 should average around 75-80k per week for summer. The Wii is the real question. Where will the true post G/W average cometo in Japan? 55k? 60k? I would hope that Nintendo could average 60k a week post-GW on some sort of predictable basis. The Wii, although strong in April, is doubtful to hold 100k a week every week for the entirety of summer. However, it could. In Europe, I would expect some what more predictable sales around 45k. Therefore, the Wii's mystery numbers are anywhere from 195k to 225k a week. So we most likely, for summer, will get: Wii - 215,000/wk X360 - 77,500/wk PS3 - 50,000/wk. The trend(s) are, atleast to me: The PS3 is dropping like a rock, and most likely has, or will soon hit, rock bottom. The 360 will stay steady, and the Wii will fluxuate between 195k and 225k a week, depending on shipping qualities.



Back from the dead, I'm afraid.

Stickball I more or less agree with your 'summer' averages, but when I look at the 26 weeks (1st 1/2 of 2007) overall, I'm not expecting the averages to change dramatically.  Big Brain Academy, Mortal Kombat and Mario Party 8 should keep Wii hardware up in the Americas, RE4 will help in Japan, and Europe is getting shafted in terms of shipments, so I think it is the region furthest away from having supply meet demand..so I expect Wii to stay up there as well.

As for PS3, I don't know how much lower it can get in Japan.  The worst of the drought is coming to an end soon, so I don't see it dipping below 7500 in Japan.  Trusty Bell and Forza I think deserve a bit more credit than you are giving them..maybe 2-3 weeks of 5000 for 360 in Japan.  Sales for 360 will go up in the USA with Forza, Silver Surfer, The Bigs, and he other decent software coming out through July 1.  Spiderman 3 provided a boost, so I think we can say 360 has at least some appeal to Comic Book fans (shocker).  PS3 sales will drop like a rock in Europe - but I think they are going to become stable in the Americas at 20,000 per week (+/- 2,000).  If PS3 sales get to say...15,000 in Europe, 15,000 in the Americas, and 5,000 in Japan then it is over. 

Right after the 26 week period ends, I expect DQ: Swords & Lair to boost Wii & PS3 in Japan, which will may jumpstart the fall sales trends in Japan...   



People are difficult to govern because they have too much knowledge.

When there are more laws, there are more criminals.

- Lao Tzu

Thanks a lot The Source, I really enjoy those kind of data! And I assume it will be evenr more nice when you post all the numbers and graphs for the first half of the year! Good job man!



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On the topic of Wii in Europe... I have a hunch that Europe is getting less shipments because there's less demand over there. Keep in mind, Europe has *always* been Nintendo's weakest market, and that right now, on Amazon.de, you can get a used Wii for 220 euro (which is 30 euro less than MSRP). I'd pick one up, if I had money. My guess is different regions of Europe have different levels of demand, with Western Europe generally purchasing more Wiis than Eastern Europe, so Nintendo is effectively only shipping to half the continent.



fishamaphone: Could be, not sure. Wii's still pretty much in short supply. For the first time yesterday I saw Wii's on sale for walking in off the street, but then I live out of the way. Online sales are still hard to find though. Ebay prices seem to be around list price. Of course demand might go up if they released games like Super Paper Mario (remember that one?)



Great analysis The Source. Interesting read. Waiting for the half year numbers and analysis. Predictions seem possible. I agree with Mrstickball's summer numbers, though I still think PS3 can stand to do a bit better in the summer. As for fishamaphone, I believe that Nintendo has been diverting a lot of shipments in the US, trying to appeal to the summergoers. Also, because of the summer releases in Eurpe vs US, it would make sense to have more units in the US. I assume, if in fact the high demand still exists in Europe, that the drought will continue for quite a while.



My whole issue with the PS3 doing better in Japan: Yes, most likely it will. However, for any gains that the PS3 will get in one region for a various game, any and every other region doesn't have that game. Therefore, if.........Hot Shots Golf 4 let the PS3 sell 40k systems in a week, I believe other week's lack of sales will damage it. My averages are just that: Averages. Meaning that between now and late August, the PS3 would average around (give or take) 50k. Could it sell 75k one week? Yes. But I think the PS3 might hit rock bottom @ 75k for a 4-week set in the US, and might go to even 15k/wk in Europe, averaging the sales to 50-55k a week. As for TB/Forza. The post-GW average for the 360 is around 2100 units. TB and Forza will certainly improve the average, but Im saying overall, the 360 will probably average between 4-5k a week for the summer. Will TB/Forza boost it past 4k? Absolutely. I think TB could let the 360 get near 15k or more, but since we still have a weak July and August (possibly), the per-week sales will dip back down to 3000 or 3500 by then, thus lowering the average. This average isn't bad, because the 360, at the same time last year, was averaging just 1,000-1,400 per week. I DO think that after Lair hits, in July, as well as HSG we're going to see some good increases for the PS3 - upto 75k/wk, but still, it has a long way to get that average up.



Back from the dead, I'm afraid.

I'd also like to point out that Lazard (an analyst group..) seems to think that Wii is going to reach 1,500,000 units shipped per month soon (by the end of July), which would mean Wii averages could rise to 338,710 per week, for a 4.42857 week (31 day) month. PS3 production is supposedly slowing down in accordance with slacking demand. A 338,710 average week is over 113,000 more than the current average, but still near enough the current range that it would not be an outlier. If PS3 sales continue to decline sharply for the next 6 weeks, the sales will drag the entire range lower, given that anything under ~30,000 is an outlier for PS3. I'm not 100% on the outliers since I don't have the data in front of me at the moment, but I'll certaintly be reporting on that in the half year article (I have a Ti-84 calculator to do the statistical work quickly).



People are difficult to govern because they have too much knowledge.

When there are more laws, there are more criminals.

- Lao Tzu