this is what I don't understand, unless you people really think Sony is just stupid, and no nothing about math, the ps3 was once 850 dollars to make meaning they were once losing 200 dollars per console sold, now while that has changed to a mere 30 dollars, I'm pretty sure Sony knew they were going to lose money this gen, they're main focus was getting the tech out the door, same with the go. Mabey sony shouldn't have been the market leader, so people can stop complaining why they did what they did, mabey just mabey they knew they were going into a hole and willingly did so to push the tech further which would benifit them in the future, I mean it's only what they have been saying this WHOLE FREAKING GEN jesus christ -_-. not everyone is microsoft, and not everyone needs to be microsoft, Sony is going to have it real easy next gen that's a fact, and for all you who think they won't ever get as high as they were and really think the xbox has even remotely damaged the ps brand your in for aa rude awaking, the 360 has done nothing but improve the XBOX brand, and as pathectic as is it was last gen yeah big whoop, you managed to do lifetime what the ps2 did in at launch. big whoop (like no duh they gonna do better than that) but whatever right.

All I now thank the lord for teh cell and teh blu ray, next week, preping for some MASSIVE domination ^^.

Damn... Sony fans are going in over the sales this week, but I must say I can't blame them.

I was here in 2007-2008 along with most of you when Sony was so "Dooooomed" despite the 360's 1 year head start, not to mention cheaper price point for the 360 and Wii, Sony back then was always viewed as uber failzzz.

Sony did screw themselves this gen thought, but given the circumstance they had little choice. Sony fans need to step back a little because all this revenge bashing can come back in our faces like how its coming back to all the 360 fans. 

Ah ah yeah bladeofgod, the amount of "meltdown" and bitter posts from MS fans in those sales threads has been staggering recently.

It feels like a Britney Spears fan club in it now.

It's a sales website, so if you don't like some disappointing numbers, just don't read those threads or avoid posting in it.

It's as simple as that. No need to tell us your lives or that sales aren't important... on a sales website.

When the numbers are bad, suddenly sales don't matter anymore. Why am I not surprised at all ?

MS fans cared more about sales in 2006, strangely enough.

@loy310 : the lowest level was reached in 2007 in Sony doom threads. Maybe you skipped that threads.

Sony probably expected to be $100 or Euros higher in sale price at every point except for launch, with 5 million more console sales and the yen to remain stable which translates to say roughly $4-5 Billion dollars including hardware and software revenue. I suspect that the Slim arrived on time but $100 cheaper than they expected it to sell for. Their projections probably had the PS3 breaking even before this point in the generation and for them to be making 500M-$1B in profit from SCE per year for probably the last year two years. 

They didn't expect the Wii to sell well at all and they didn't expect the Xbox 360 to provide much competition. I doubt they expected 70% market share, but 50-60% wouldn't have been unreasonable to the Sony executives before launch at this point.