America up!!!

[Twistedpixel]

gamings_best said:

this is what I don't understand, unless you people really think Sony is just stupid, and no nothing about math, the ps3 was once 850 dollars to make meaning they were once losing 200 dollars per console sold, now while that has changed to a mere 30 dollars, I'm pretty sure Sony knew they were going to lose money this gen, they're main focus was getting the tech out the door, same with the go. Mabey sony shouldn't have been the market leader, so people can stop complaining why they did what they did, mabey just mabey they knew they were going into a hole and willingly did so to push the tech further which would benifit them in the future, I mean it's only what they have been saying this WHOLE FREAKING GEN jesus christ -_-. not everyone is microsoft, and not everyone needs to be microsoft, Sony is going to have it real easy next gen that's a fact, and for all you who think they won't ever get as high as they were and really think the xbox has even remotely damaged the ps brand your in for aa rude awaking, the 360 has done nothing but improve the XBOX brand, and as pathectic as is it was last gen yeah big whoop, you managed to do lifetime what the ps2 did in at launch. big whoop (like no duh they gonna do better than that) but whatever right.

All I now thank the lord for teh cell and teh blu ray, next week, preping for some MASSIVE domination ^^.

Sony probably expected to be $100 or Euros higher in sale price at every point except for launch, with 5 million more console sales and the yen to remain stable which translates to say roughly $4-5 Billion dollars including hardware and software revenue. I suspect that the Slim arrived on time but $100 cheaper than they expected it to sell for. Their projections probably had the PS3 breaking even before this point in the generation and for them to be making 500M-$1B in profit from SCE per year for probably the last year two years. 

They didn't expect the Wii to sell well at all and they didn't expect the Xbox 360 to provide much competition. I doubt they expected 70% market share, but 50-60% wouldn't have been unreasonable to the Sony executives before launch at this point.