This is "agressive" behavior by Sony to get consoles sold. Cutting the price of their various SKUs as well as ramping up marketing is aggressive. Period.
On the other hand, Toshiba is doing the same thing with their HD-DVD players but apparently their acts are acts of desperation and not agression.
I'm at a loss to tell which is which so I can't help you.
I hate trolls.
Systems I currently own: 360, PS3, Wii, DS Lite (2)
Systems I've owned: PS2, PS1, Dreamcast, Saturn, 3DO, Genesis, Gamecube, N64, SNES, NES, GBA, GB, C64, Amiga, Atari 2600 and 5200, Sega Game Gear, Vectrex, Intellivision, Pong. Yes, Pong.