Not sure who is the Malstrom thread keeper is here. So I thought I would post this for you.
Cammie Dunaway leaves Nintendo
What to make of this?
There are many reasons why a VP of Nintendo will leave the company. One of the more interesting ones is because if they break confidentiality and blab stuff they shouldn’t have. Another big reason is that the video game business is ferociously difficult and topsy-turvy. And another more likely reason is that when sales go down, the axe falls on the marketing person. It could be for any or all of these reasons. However, if Nintendo really wanted her to stay, she would still be there.
As I understand it, Reggie is the decision maker who hired both Dunaway and Kaigler. They were hired because they knew ‘disruption’. Dunaway’s experience at Yahoo, which Reggie probably thought was a ‘disruptive company’, and Dunaway also being female (to market for the ‘new market’). It is likely she was a big advocate for ‘user generated content’.
I agree with those who say Dunaway didn’t seem to be the type to belong in the gaming atmosphere. Those who favor disruption tend to place too much emphasis on computers and Internet forgetting that it was gaming that is the mother of personal computers (before starting Apple, Steve Jobs worked at Atari). Gaming is completely different than computer businesses and Internet businesses. I would say sister industries to gaming would be anything related to sports and the usual suspects of entertainment industries (music, books, television, etc).
This is a healthy sign when VPs get replaced. Disruption literature says that the people who ought to get the axe are not the people at the bottom and especially not the customer service and people developing the next generation of the product. It is the people at the top who should go. It is human nature, when looking to get rid of someone in the company, to not look at oneself and to look down below you. This is why many companies get trapped in a cycle of continued destruction because the top people stay and they keep getting rid of people below them.
Knowledge of disruption isn’t going to cut it for future VPs. They need to be gamers at heart. In a way, a marketer for gaming should view himself not so much as a marketer but as a shepherd or high priest leading a movement to ‘convert’ scores of non-gamers into gamers. It is someone passionate about gaming.
Anyway, here is Dunaway running into the first goomba in Mario 5. During the NES days, people would make fun of you if you ran into the first goomba. Run into the second goomba. Or the third. But never the first.
Now here is my opinion on the matter.
The part I high lighted is the focus point of the topic. As you know Malstrom has a strong belief that Nintendo focus on making UGC games in 08. Slowed the momentum of Wii hardwares with the games being AC CF, and Wii Music. Even though there is really no proof this was true. It's something he brings up constantly like Patcher calling for WiiHD every year. Now think about it Cammie left because she was an advocate of Nintendo making UGC games. Something Nintendo now doesn't want to do. How could she really been an advocate for this moment when.
Cammie Dunaway is Nintendo of America's executive vice president of sales & marketing.
What does this have to do with game design? Malstrom has stated that Nintendo slowed momentum of the Wii by releasing UGC games during 08. Those games where Wii Music, and Animal Crossing City Folk.
According to this In a 2006 interview, Katsuya Eguchi, leader of Animal Crossing's production development, stated, "someone could send a letter from their cellphone or from an email address on a PC to the Wii, and then the player living in the town in Animal Crossing could receive that letter."[6] In another interview with IGN, Katsuya Eguchi also discussed how his team continues exploring potential ways to take advantage of the WiiConnect24 feature such as allowing friends to visit other towns or leave messages while the machine is in standby mode.
The same for Wii Music. The game was also the first Wii game ever to be demonstrated during Nintendo's E3 2006 press conference, where Shigeru Miyamoto came up to the stage to perform the The Legend of Zelda Overworld Theme for the audience using the Orchestra game.
Both games were in development before Cammie Dunaway was hired by Nintendo. Since she was hired their have been no other UGC games released on a big scale. Expect for 2 DS games Mario&Donkey, and Wario Ware. Both which were develop by Nintendo of Japan. So I really doubt Cammie had any kind of pull to make them design a game for her.
UGC is Malstroms' Bigfoot something he says is real but has very little proof behind it. Instead he throws yet another radical HARDCORE statement out their. With the majority of people on the site letting it just slide like it didn't happen. Now if it was someone else then their would be a thread about it. Dissecting every little letter for their secrets.
If you been drinking the Malstrom kool aid I recommend you stop now. I think its getting close to the time of the arrival of the mother ship. AKA mass suicide!