jneul said:
of course I do read my above post it explains all, if you studied business studies you might understand why it is better to lose some money, rather than everythin you have ever poured into a product. Sony are making a loss for now, but soon they will not be personally I am looking forwards to seeing them profit again.
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I actually have my B.S. in business administration with an option in marketing so I understand a little bit about business and the concept you are trying to speak of. It's a form of a loss leader. However what you are proposing is fundamentally flawed. Ask yourself where does sony make their money? They make it from selling games. How is making someone buy a second PS3 increasing the sales of games? It doesn't. It's actually doing the complete opposite by reducing the amount of disposable cash customers have to spend on games because they have to spend it on a new PS3. Not to mention it could result in a complete cease of PS3 game purchases from those people because they can't afford a new PS3 or they just decide to buy 360/Wii games instead of fix their PS3. In no way does it put that customer in a better position to purchase more PS3 games then they would have been if they didn't have to buy a new PS3.
The only thing it would do is reduce the profitability of the PS3 brand. All Sony wants to do is sell 1 console to every customer, which gives them the ticket to sell that person games, and then have them spend all the rest of the money they have on buying games. If any of that money goes towards anything else including another PS3 then they are losing money. Sony and the 3rd party publishers don't really care about userbase like all the fanboys care about it. They care about software sales and profitability. Even selling accessories are just to get people to buy more games. They don't want to have to sell accessories but if it gets people to buy PS3 games and can differentiate the PS3 brand or help it compete with other consoles then they will produce the accessories, but they are in the business of selling software so they can collect licensing fees, not selling hardware.
Now if this was the Wii which makes a profit on their hardware then your argument might have some merit but even then they realize it's not a smart idea to have to force someone to buy a replacement console when they could just sell them games at a higher margin instead.
On a side note my 60gb is still working perfectly fine, so if you are keeping a tally go ahead and mark my down for still working. Not that I'm arguing about the failure rate or anything, I'm simply stating that whatever it is Sony would not purposely make their PS3 fail in order to sell another PS3 to that person.