We are pronouncing it Leaf, and the alternate pronunciation is layf.
@NiKKom - it's a good thing I have an in with the boss and can just steal the account
@okey - it isn't a video, it is a slideshow of pictures. If you can't see them but have a tiny bit of bandwidth left and want to, you can go to my picasa album - http://picasaweb.google.com/nord.lead.2005/LeifDaniel?feat=directlink
@badgenome - I actually first heard the name from a guitarist in Michagan that I met doing a gig with a friend who owned an audio/video/lighting company. Since then I've loved it.