You just named some games that might appeal to girls, and then proceeded to tell me that no such games exist.

Singstar, Little Big Planet, Afrika, and Ratchet and Clank are all games that can appeal more to women; just combine these games with some games that appeal more to men, such as Resistance or Heavenly Sword AND combine it with smart advertising. You don't actually have to make a girlie add, with pink colors and flowers everywhere; just gender neutral. Look at precisely what Apple has done with their products -- they are neither macho nor feminine, neither childish nor uncool.

Step 1 in achieving this balance? Don't put heavy metal music in your add.

Those games are not in the ad, if they were then you can complain.

Step 1 - when most of your products are geered towards males you market to males, the heavy metal music is perfect for the products appear in the ad.

Step 2 - when your ad is full of LBp Afrika Sigstar then make the ad friendly towards all demographics.

Some good old common sense.

 how do you play blackout?

anyways, he actually has a point on Wii sales but said it the wrong way.

The Wii appeals to more family oriented people. 5 people on my block has a Wii. Do they plan on buying any other titles other then Wii Sports, Wii Play, Wii Music, WiiFit or any other Wii titled games. Nope. They all love my PS3 but they wont buy it because they would only use the multimedia features because the PS3 doesnt have family games yet. Not that its to expensive. Just the game line-up. They also all said LBP really interests them. Ratchet and Clank is a game they would let their kids paly once their kids get above the age of 12.

Now heres another thing that makes it show that Wii, yes has a ton of Nintendo;s core fanbase that loves metroid, mario etc, but is widely purchased more by more then gamerrs like the Wii owners here. My 83 year old grandmother bought a Wii. She never even played Pong back in the day and she buys a Wii. Now doesnt that speak volumes?

Now can we get back to the purtpose of this thread, this discussion is way off topic. This is about how SOny is doiing a great job advertising the PS3 and it's games finally.  

Bodhesatva & EnosStory: Sony does not have the software and price point to reach out to the "kids" and women (they definitely don't have the publicity). They are having enough problems reaching out to their "bread & butter" group (the 17-25yr olds). Complaining that Sony's choice of consumer targeting is wrong based on their first ad in their new campaign is a little bit too much criticism. Why would sony put so much money into making ad's about their more casual games that are no where near the official release date? isn't that what got them into alot of heat in the first place? y'know, over-promising and under-delivering. I'm sure Sony and Microsoft would love to tap into the mass market just as Nintendo has, but neither of them are in the position to give any real competition.

Nice to see Sony finally showed up. I guess it is better late than never. These ads are defenetly more understandable than any previous PS3 ads. If they can hammer the air waves with this and the Ratchet ad for the rest of the year in the US, I expect very good sales numbers. We also can't forget that they stil have one more big title without an ad yet. Uncharted I think is going to do awsome this year, and I expect an equally awsome ad for it. From a Sony fanboy perspective it looks like Sony is doing everything right at the moment. They have a perfectly timed price drop, a eye catching ad campane to back it up, great exclusive titles, and the backing of the 4 biggest movie studios in hollywood. Now it is all up to the average consumer to do their job and buy the right product. We will see how it unfolds, but in my opinion it looks like Sony has took the mound in the second inning with new found confidence. The opposing teams bats are about to cool down, and Sony is just pulling their out of the oven.

Woot... That is some nice shit. Sony do make great ad's. I like the "this is living" ad's as well. Man I hope this goes world wide though :D

 Wait so you are doing a hit and run?  You state your peace and then change the topic?  Thats pretty lame man.  But honestly I have had this argument so many times I am willing to let it go, just wanted to point that out. I don't think thats quite what you intended to do to be fair, but if you plan on telling others to drop an issue you shouldn't start by giving your opinion on it.

@topic,

As I have said before, the Ad itself, is good and it will sell consoles far better than the previous ad did.  I do however think that they could benefit greatly from targeting the female demographic a bit more.  Generally speaking guys are willing to like anything the girls like (within limits of course) and in serious relationships women generally have the guy whipped on the wallet.  Its a stereotype sure but they aren't funny cause they're wrong..they're funny cause they're right.

Obviously they shouldn't be appealing to the female crowd to the exclusion of their core demographic, but rather they should be looking for something that guys want to play but might feel the need to use the "its for my girlfriend/wife" excuse. I'm sure actual professionals can come up with way better ads than I can but I think I got the point across. Hell they could actually use that as the commericial. 

A guy walks into a store and buys a PS3 and <insert game name> and the cashier gives him a look....he gulps and says "Its for my girlfriend" and they cut to him playing the game by himself....then a second later have him joined by his girlfriend who is suddenly very interested in this new game and shoehorns her way in stealing the control and brushing him aside so she can play.  You can do follow up ads with a "the tables have turned" type approach where the guy is trying to talk to his girlfriend but she is engrossed in a game and not responding...etc...

 Well like I said I am sure a pro can do better but its not horrible. 

If that makes you yawn, then I'd guess that a commercial with two Japanese men saying "Wii would like to play" would put you into a coma. :)

 That's a great commercial and full of action, lots of game action, and really gets the blood pumping while watching it.  Good use of Saliva in the commercial too. 

It's a good advertisement to be sure. And it's easy to turn it into a series as well. I like it.

However, the music is a little XTREME!!!!!!!!!! for my tastes.

 For someone who claims to have common sense, how could you be missing this? The fact that those games aren't in the ad is part of the problem (although R&C is in there). 

Why is that so hard? Your logic is circuituous and rather befuddling.

Me: "This advertisement is to directly geared at males age 18-25."

You: "But that's what the advertisement is for. Look at the games."

Me: "I know... and it shouldn't be that way. They should swap some games out to appeal to other demographics."

You: "But that's not what this advertisement does."

I know. That's the problem.