New ps3 TV ad campaign...ZOMG AWESOME.

[Bodhesatva]

EnosStory said:

Bodhesatva said:

I'm a little torn by these ads. Clearly, these are better than the previous ones; they don't have that "What the hell, that's just creepy" effect.

On the other hand, my MAIN complaint about their previous ads was that they almost exclusively appealed to the male, age 16-25 demographic, and that problem still remains. This simply isn't going to appeal to girls, women, young boys (say sub 10), or adults over the age of 40. It's almost exclusively a young male badassness that not only doesn't attract women, but can actually repel them.

And what game from the ad are supposed to appeal to women and girls ? If it had Singstar LBp Afrika i might have agreed to a certain extent. But they arent marketing to soccer moms, they have to hit hard at the demographis their current games are made for. Do you see Warhawk, Uncharted Heavenly as girly games ? i sure dont. All i see is a pathetic complaint about something sony did well.

You want to market to girls and women you first need a product that appeals to them.

You just named some games that might appeal to girls, and then proceeded to tell me that no such games exist.

Singstar, Little Big Planet, Afrika, and Ratchet and Clank are all games that can appeal more to women; just combine these games with some games that appeal more to men, such as Resistance or Heavenly Sword AND combine it with smart advertising. You don't actually have to make a girlie add, with pink colors and flowers everywhere; just gender neutral. Look at precisely what Apple has done with their products -- they are neither macho nor feminine, neither childish nor uncool.

Step 1 in achieving this balance? Don't put heavy metal music in your add.