How the hell can the DS STILL rack up sales like this!?

The hardware must be dirt cheap to manufacture by now so they'll be swimming in it. AGAIN.

You should check out their site... pretty much every major technology and electronics manufacturer and retailer is a client of theirs.  Except Microsoft (lol).

ROFL ROFL ROFL!

maybe  MS has their own

Wow.

So, in theory, Nintendo could actually keep track of their used game sales, too?

That stuff is bananas.

Yep.  SiRAS tracks by serial number for the life of a platform in retail.  They could actually tell you how many times a specific console's been resold even.

Shame NOA doesn't ever release these internal figures (they'd be way more accurate than NPD even) but then there'd probably conflicts of interest raised and they'd probably prefer not to publicly discredit NPD.

@jarrod

you didn't reply to my quote!

DS is insane as usual. If these numbers are correct though, the Wii is dropping dramatically if it had 800k last year. That's over 30% down, with a price cut, colors and NSMB Wii.

What I'd really like to know is where the DS will end up in lifetime sales. 150 million? More?

Im glad they are making all these money...maybe they will do something interesting next generation...or maybe not.

The DS just broke the all-time Black Friday hardware record in its fifth year. There's no telling how far it can go unless Nintendo cuts the legs out from under it.

How the hell did Ds sell 1 million?