We sure do.

I am not calling anybody's sexuality into question here.

Although I do love to know how he came up with this data, for example, I have a Wii, my girlfriend and I both play it.... I wouldn't play Wii without her and she wouldn't do it without me.... so... is she a part of this data?


But one thing is for sure, it's good to see Reggie sticking with charts and solid fact (regardless whether those numbers are disputeable) finally

Not sexuality, gender. See, because it's a trope of written discourse that when you put something in quotations it takes on a sarcastic, disparaging tone.

As an example:

again, i was merely commenting on how impossible it would be to come up with such data as to the "primary" user being female. like I stated in my pervious post.

If I had to guess, at least part of this owuld come from answers given in the "Everybody Votes" Channel.

WTF? Women have always been the massive untapped market for the games industry*, they've been trying to crack it for years. This is a business conference, pointing out that Nintendo are making progress in that market is anything but pointless! What do you think, he's just looking for bragging rights? Remember that his job largely is to sell his company to investors.

And no, Nintendo haven't always had this. If they did, the Gamecube would not have been a flop. Only the NES was anything close to this. Considering that women make up 52% of Wii players(at least in America: http://www.wiitalk.co.uk/forums/general-wii-discussion/14866-demographics.html), and the Wii has sold 357 million units of software, I think those "female" gamers must have bought some games...

*although 35+ are a larger untapped market which is harder to crack, only the DS is making headway there.

80%? Seriously?

That sounds high no matter how you slice it.

Unless they mean that, out of the selection of primary female console gamers, 80% play Wii as their console of choice. Otherwise it makes no sense.

That's exactly what it means. 80% of "total console primary players (female)".

The only way I can see them being able to figure out how many girl gamers are primary gamers. Sounds like Club Nintendo to me. Since the Club Nintendo survey's ask you if your a female or male gamer. But then again are their really 9-million female gamers regestered on GoNintendo? If so it still doesn't explain how they got the 360 and PS3 numbers.

I'd trust Nintendo's research they do a good job figuring out where their market lies. But as many said it is questionable as to where they got their intel from.