Source: KOTAKU

The president of Nintendo of America wasn't counting girls playing DS, moms playing PCs or sisters dabbling with the family's Wii when he announced that there are more than 11 million females in the Americas who play consoles.

At a BMO Capital Markets event for game companies and investors earlier this month, Reggie Fils-Aime presented two slides that, based on Nintendo of America research, put the population of female "primary players" of home consoles at roughly a third of the population of their male counterparts.

These "primary players" are the main users of consoles in their homes, he explained.

Of course, Fils-Aime brought this up in order to demonstrate how much of that market is dominated by female Nintendo console-owners: 80% or, roughly, nine million.

"This didn't happen by accident," he said during his presentation. "It's the result of a deliberate attempt to expand the market."

Mario has always been more friendly with female than Halo

this has always been known, way before the introduction of Wii.


I'm not dismissing what he's saying, it's just pointless to point out. What I AM interested about, is how many games have those "female" gamers bought in past year.

So there are 11.25 million female gamers that own a current generation console?

Intriguing.

I like how you put "female" in quotations, as if calling their gender into question

And it wasn't with all the "girly" games. It was by games that appealed to them a hell of a lot.

wow, I dident think it would be that high, very nice Ninty

It is good in general for the undustry to expand the market =) good for nintendo

The Wii having a big advantage in female gamers is like saying the world is round...

I'm not surprised. Nintendo has done a very good job at bringing more women into video games and I hope they will continue. We need more female gamers.

That's pretty cool... But not surprising at all.