| Activision Q3 Financials, PS3 Second Highest Console Earner | |
| Posted on November 5, 2009 | by Shak |
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Activision have today released their financial data for Q3 of their current fiscal year. The biggest earner overall was MMORPGs, which accounted for 43% of Activision Blizzard's income, which equates to $301 million. The Xbox 360 was the highest console earner, bringing in $104 million (15%), followed by the PS3 at $73 million (10%) and the Wii at $72 million (10%). This is stark contrast to last year's third quarter where the Nintendo Wii represented 13% of Activision's console earnings, followed by the Xbox 360 at 11% and the PS3 and PS2 and 9% each.
This quarter the PS2 brought in $37 million, followed by the PC at $32 million, the DS at $21 million and the PSP at a miserable $9 million.
Despite the harsh economic climate, Activision managed to rake in $703 million in total net revenue, and expect an increase on this to $1.3 billion for the fourth quarter of the year, no doubt due to the highly anticipated release of Modern Warfare 2.
Robert Kotick, CEO of Activision Blizzard, stated, "Our performance was driven by positive audience response to Activision Publishing's Guitar Hero 5, Marvel: Ultimate Alliance 2, and the Guitar Hero® and Call of Duty® franchises, as well as Blizzard Entertainment®'s World of Warcraft®. Year to date through September 30, the Guitar Hero franchise was the #1 best-selling third-party franchise in North America and Europe. For the month of September, sales of music games in the U.S. increased 72% in dollars year over year, which demonstrates the sustained interest in this new and important game category. During the quarter, we continued to see strong sales for Call of Duty World at War™ and associated map packs, which year to date have sold more than seven and half million units. Despite a challenging overall software market, the company grew its quarterly U.S. share by 3.1 points over the previous year to 13.3%. This success is the result of our focus on delivering the highest game quality and the best entertainment experiences possible for our consumers."
Kotick continued, "We believe we have the industry's strongest holiday release schedule which includes Bakugan Battle Brawlers™, Band Hero, Infinity Ward's Call of Duty: Modern Warfare® 2, DJ Hero and Tony Hawk®: RIDE™. We are committed to making great games and our fall releases deliver against this more than ever before. As of today, our calendar 2009 financial outlook remains unchanged, and we still expect to deliver record non-GAAP operating margins based on the strength of the Call of Duty franchise and high consumer anticipation for Modern Warfare 2, which we project could be the largest entertainment launch of the year. Even though there is a great deal of economic uncertainty in the marketplace and the consumer risks around the holiday season are high, we believe that our strong balance sheet and solid cash position, coupled with our leading franchises, operational capabilities and broad global reach will enable us to take advantage of the long-term opportunities afforded by our industry."
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http://www.ps3center.net//news/4005/activision-q3-financials-ps3-second-highest-console-earner/
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nice numbers for PS3 I guess
PS3 & wii were very close this time!!!
Next Gen 
